GeoGuessr

The business experienced a significant surge in popularity during the COVID-19 pandemic, as content creators on platforms like Twitch and YouTube brought renewed attention to the game. This wave of interest expanded the user base dramatically, growing from 10 million users in 2019 to over 80 million by 2024. The company's revenue model is primarily subscription-based. In early 2024, GeoGuessr transitioned from a freemium model to a fully paid subscription service to cover the rising costs of the Google Maps API and to fund further development. The subscriptions allow users unlimited play and access to various game modes, including the classic single-player game, multiplayer competitions like 'Battle Royale' and 'Duels', and themed challenges.

GeoGuessr's core product is an educational and entertaining game that drops players into a random Street View location. Players must use visual clues from their surroundings—such as language on signs, architecture, flora, traffic patterns, and license plates—to pinpoint their location on a world map. Points are awarded based on the accuracy of the guess, with a perfect score being 5,000 points per round. Beyond casual play, GeoGuessr has cultivated a competitive esports scene, hosting its first World Championship in Stockholm in 2023, which attracted over 70,000 concurrent online viewers. The company received an undisclosed amount of seed funding from Orkila Capital in April 2025. Keywords: geographic discovery, online gaming, subscription service, esports, educational gaming, Google Street View, geography game, multiplayer, digital entertainment, location-based game