Geodelic Systems

About Geodelic Systems

Geodelic Systems, founded in 2007 by serial entrepreneur Rahul Sonnad, operated in the location-based services market. Sonnad, who previously co-founded and sold thePlatform, Inc. to Comcast, brought extensive experience from his time at Microsoft's Digital Media Division and Adobe Systems. His background in digital media and engineering, coupled with a master's in computer science and attendance at Harvard Business School's MBA program, shaped the company's direction.

The company's core offering was a platform named GeoGuides, a smartphone application designed to create a mobile internet presence for physical venues. This service allowed businesses and brands to connect directly with consumers at their specific locations. The application enabled users to check in, explore available services, and connect with others at the venue, aiming to enhance the on-site consumer experience. The business model focused on providing this direct mobile channel to brands, allowing for highly relevant, real-time customer engagement.

Geodelic Systems catered to clients looking to engage with a mobile audience in specific physical spaces. Notable customers included Clear Channel, which utilized the platform for its FLYsmart Airport Guides, and the Santa Monica Convention & Visitors Bureau. The company secured over $10 million in capital, with a Series B funding round led by Verizon Ventures and additional investments from firms such as Clearstone Ventures, Shasta Ventures, and MK Capital.