Geo

About Geo

Geo, formerly known as GeoOp, operates as a Software-as-a-Service (SaaS) company specializing in job and workforce management solutions for trade, field, and home service businesses. The company was established in Auckland, New Zealand, in 2009 by Nicholas Bartlett, Benjamin Goudie-Park, Simon Fraser, and Brendan Cervin. It has since expanded, with headquarters now in Sydney, Australia, and a global presence. A significant event in its history was the acquisition of its platforms, GeoOp and GeoNext, by The Access Group in February 2025, which integrated Geo into its extensive ERP software portfolio. The company had previously become a publicly listed entity on the NZAX and, in 2016, merged with Australian firm InterfaceIT to broaden its service offerings.

The business generates revenue through a subscription-based model, with tiered pricing based on the number of users per month. Its target clients are small to large businesses with mobile workforces, spanning industries such as plumbing, electrical, construction, cleaning, and landscaping. Geo's core offering is a cloud-based software platform designed to centralize and streamline business operations, replacing paper-based systems. The platform provides tools for quoting, job scheduling, staff management, invoicing, and payment processing, aiming to reduce administration time and improve cash flow for its clients. Key features include a mobile app for field workers to manage schedules and job details, real-time data synchronization between the mobile app and the main web console, and capabilities for adding notes, photos, and customized forms to jobs. In 2019, the company launched GeoNext, a next-generation platform with an updated interface, to operate alongside its traditional GeoOp product.

Historically, the company has seen several leadership changes and capital-raising rounds to fuel growth, particularly in the Australian market. In 2018, the company rebranded from GeoOp Limited to Geo Limited and consolidated its web presence under geoworkforcesolutions.com to unify its brand identity. The acquisition by The Access Group is positioned as a milestone that will provide customers with enhanced technological advancements and support.