GENUINE & PROFOUND

About GENUINE & PROFOUND

Beijing Jingdian Bowei Culture Media Co., Ltd., which markets itself in English as GENUINE & PROFOUND, operates as a comprehensive cultural media firm with a strategic focus on literary intellectual property (IP). The company was established on January 26, 2005, by founder Chen Liming, who currently serves as the chairman. Positioned within China's expansive entertainment and media market, Jingdian Bowei has carved out a niche by championing a "full copyright operation" model. This business strategy centers on acquiring and managing the complete lifecycle of literary works, from initial publication to multi-platform adaptation.

The firm's revenue generation is diversified across several verticals. Its foundational business is in book publishing, where it engages in the planning, curation, and distribution of physical books, e-books, and periodicals. A pivotal aspect of its operation is providing comprehensive services to authors, aiming to elevate their brand and the commercial value of their works. This is exemplified by its landmark agreement with Nobel laureate Mo Yan, securing the full copyright portfolio for his works, including print, digital, and adaptation rights, a significant achievement that underscores the company's industry standing. The business model extends beyond traditional publishing into the lucrative field of IP monetization.

Jingdian Bowei's core service is the management and commercialization of literary IP. The company acts as an agent for authors, facilitating the adaptation of their novels into formats such as films, television series, and digital content. This integrated approach allows the company to capture value across the entire media value chain. By controlling the adaptation rights, the firm is directly involved in the development of derivative content, transforming literary assets into mainstream entertainment products. The company has successfully secured multiple rounds of financing from various investment firms, including strategic investments from entities like Huamei Holdings and China Minsheng Investment Group, which provides the capital to acquire high-potential copyrights and fund adaptation projects.