Genshuixue

The company initially launched as Genshuixue, a platform connecting students with tutors across various subjects, functioning as a marketplace for both online and local courses. After its establishment in June 2014, the company quickly launched its product and secured a $50 million Series A funding round in March 2015. A significant pivot occurred in 2017 when the company shifted its focus to offering online large-class format courses, a scalable model designed to deliver high-quality teaching resources to a broad audience. This strategic change led to the company achieving profitability and eventually listing on the New York Stock Exchange (NYSE) in 2019. In June 2021, the company officially changed its name from GSX Techedu Inc. to Gaotu Techedu Inc. to consolidate its branding.

Gaotu Techedu's business model centers on providing online tutoring services primarily through live large-group classes. Revenue is generated from tuition fees paid by students for these courses. The company serves a wide range of clients, initially focusing on K-12 students with courses in core academic subjects like mathematics, English, and Chinese. Following regulatory changes in China's K-12 education sector in 2021, Gaotu diversified its offerings to include professional training, vocational courses, and personal interest classes for adults. These include preparation for professional qualifications, language exams like IELTS and TOEFL, and personal development subjects. The company leverages big data analytics and technology to enhance teaching delivery, personalize the student learning experience, and improve operational efficiency. Services are delivered through its website and mobile apps, which support live classes, interactive courseware, and communication between students and instructors.