Geniebook

About Geniebook

Geniebook is an online learning platform operating on a subscription-based model, offering a suite of educational tools for primary and secondary school students. The company was founded in 2017 by Neo Zhizhong and Alicia Cheong. Their journey began in 2007 with a physical learning center, School Plus, where they developed a personalized teaching approach. Frustrated by the inability to scale this manual process, they pivoted to a technology-driven solution, leading to the creation of Geniebook.

The company targets parents of students in the K-12 market in Singapore, Vietnam, Malaysia, and Indonesia, focusing on the English, Mathematics, Science, and Chinese curricula. Its business model revolves around annual subscriptions for its services, with revenue growing over 2,000% since 2019. The platform's user base has expanded to over 220,000. Recently, Geniebook has also achieved profitability and is expanding into a hybrid model, acquiring physical tuition centers and launching its own Geniebook CAMPUS locations.

Geniebook's product is a comprehensive suite comprising three main components. GenieSmart utilizes AI to generate personalized worksheets from a bank of over 300,000 questions, targeting a student's specific weaknesses. GenieClass provides live and recorded online classes with interactive features like experiments and demonstrations. GenieAsk offers real-time academic support by allowing students to chat with teachers for help with their questions. To enhance engagement, the platform incorporates gamification through a rewards system called the Bubble Store, where students earn points for completing tasks and can redeem them for various items. A dedicated Parent App allows parents to track progress, assign worksheets, and monitor their child's learning journey.

The company's development has been supported by significant funding. It raised a pre-Series A round of $1.1 million in 2019, led by Apricot Capital. This was followed by a larger Series A round of $16.6 million in October 2021, co-led by East Ventures and Lightspeed Venture Partners, bringing its total funding to approximately $18 million.