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Genflow

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Building brands for influencers

London, United KingdomFounded 2016Consumer Services
Valuation $0–100M Latest valuation · 2021
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Genflow and the history behind them.

About Genflow

Genflow is a company that provides a platform for social media influencers to launch their own brands and create direct-to-consumer (D2C) businesses. The company offers a comprehensive suite of services, including product development, e-commerce website creation, mobile app development, manufacturing, and fulfillment. This end-to-end solution allows influencers to monetize their audience by selling their own branded products, such as apparel, cosmetics, and fitness gear.

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The company's business model is centered around a partnership with influencers, where Genflow takes a percentage of the revenue generated from the brands it helps create. This aligns the company's success with that of its clients. Genflow targets influencers with large and engaged followings who are looking to build a sustainable business beyond sponsorships and advertising. By providing the infrastructure and expertise, Genflow enables these creators to become entrepreneurs.

The market Genflow operates in is the rapidly growing creator economy, where individuals with significant online presence are increasingly seeking ways to directly engage with and sell to their audience. The company has positioned itself as a key enabler in this market, offering a scalable solution for influencers to build long-term value from their personal brands.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
London, United Kingdom
Employees
132
Open positions
9
Dealroom signal
79.3/100
Industry
Media
Sub-industry
Content production
Sector
Consumer Services, Clothes, uk is8 creative industries
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Genflow.

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCEquity / VC Jan 2021 $11M $44M Business Growth Fund
ANGELEquity / VC Jan 2016 $0 Undisclosed
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

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Growth signals

Genflow website traffic

Latest recorded traffic for Genflow is 34K monthly website visits, down 52.1% over the last three months. Genflow's team grew 4.8% over the past year.

Latest monthly visits34K 3-month web change-52.1% 1-year team growth+4.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Business Growth Fund
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
13 countries with
team presence
🇬🇧 United Kingdom59.3%
🇺🇸 United States19.8%
🇵🇭 Philippines4.7%
🇮🇳 India3.5%
🇦🇪 United Arab Emirates2.3%
Top 5 of 13 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Genflow on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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