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Genero

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Genero is a video production marketplace, bringing together a global community of 350,000 filmmakers to the world's leading brands, big and small, via an end to end cloud software platform

Melbourne, AustraliaFounded 2009eCommerce & Marketplaces
Valuation $10–25M Last recorded · 2024
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Genero and the history behind them.

About Genero

Genero operates as a global production solution specializing in B2B content marketing. The company serves a diverse range of high-profile clients, including major brands like Coca Cola, Airbnb, Amazon, and Google. Genero's core business involves creating high-quality, scalable video ads and creative content tailored to the specific needs of each client. The company operates in the digital marketing and advertising industry, focusing on content production for various platforms, including Meta and YouTube. Genero's business model revolves around a streamlined process where clients post their briefs, receive detailed creative proposals, and select the best treatment for production. This approach ensures agility and efficiency in delivering customized marketing solutions. Revenue is generated through service fees charged for content creation and production services. The company leverages a collaborative network of creators to drive brand and performance results, uncovering and producing stories about emerging subcultures across the globe.

Source: Dealroom company data

At a glance

Founded
2009
Headquarters
Melbourne, Australia
Sector
eCommerce & Marketplaces

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • Ellerston Capital
  • Acorn Capital
Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States12.2%
🇬🇧 United Kingdom8.2%
🇸🇬 Singapore4.1%
🇳🇴 Norway2%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Genero on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.