General Emballage

About General Emballage

Général Emballage is an Algerian paper company specializing in the manufacture and processing of corrugated cardboard. Founded in 2000 by Ramdane Batouche, the company began with a capital of 32 million DZD in Akbou. Coming from a family of pioneers in the private food industry, Ramdane Batouche, who serves as Chairman and CEO, identified a need in the packaging sector, which is upstream of all industrial production. The company initially faced challenges, operating at a deficit until 2006. A turning point came with the decline of a major competitor, which allowed Général Emballage to experience rapid growth.

The company operates as a key supplier in the packaging market, serving a wide range of industries including the food processing, pharmaceutical, cosmetics, and electronics sectors. Its client roster includes major Algerian companies like Danone, Ifri, Soummam, and Cevital. The business model is centered on the production and sale of corrugated cardboard products, and the company has expanded its operations with production units in Akbou, Sétif, and Oran. A significant part of its strategy involves recycling. Général Emballage is not only a supplier but also a customer for paper and cardboard waste, operating numerous collection centers to promote recycling and give a second life to these materials.

Général Emballage offers a comprehensive range of products, including various types of corrugated sheets (such as B, C, E, and F flutes), standard American cases, trays, blanks, and packaging for take-away food. The company provides custom-designed packaging, handling everything from design and prototyping to manufacturing and delivery. A notable feature is their high-resolution post-printing capability of up to six colors with varnish, offering a cost-effective alternative to other printing methods. They also produce specialized products like wax-coated board, which is ideal for packaging that requires resistance to moisture and grease, such as for the export of fruits, vegetables, and meat products. The company has embarked on a strategic project to build a large-scale paper recycling plant in Naâma, which will significantly reduce Algeria's dependence on imported raw materials and is expected to create thousands of jobs.