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General Assembly

Edtech · New York City, United States · Founded 2011

Offers full-time immersive programs that empower individuals to pursue work they love MoreLess

General Assembly is a leading education and career transformation company that focuses on teaching in-demand skills. Founded in 2011, it has grown from a co-working space into a global educational institution with 30 campuses worldwide. General Assembly serves a diverse range of clients, including individuals looking to advance their careers and companies seeking to upskill their workforce.

The company operates in the education and professional development market, offering courses in web development, data science, digital marketing, and more. These courses are designed to meet the needs of today's job market, addressing the global skills gap. General Assembly provides both online and in-person learning options, making it accessible to a wide audience.

General Assembly's business model is multifaceted. It generates revenue through tuition fees for its courses, which can be taken individually or as part of a more comprehensive program. Additionally, the company partners with Fortune 1000 companies to provide corporate training solutions, helping businesses to develop their employees' skills. This partnership model not only enhances the skill sets of employees but also ensures a steady stream of income for General Assembly.

The company also offers free introductory courses, like Dash, which teaches the basics of web development through interactive projects. This serves as a gateway for potential students to experience the quality of General Assembly's offerings before committing to paid courses.

In summary, General Assembly is a key player in the education sector, focusing on equipping individuals and companies with the skills needed for today's job market. It makes money through course fees and corporate partnerships, and it serves a global community of learners and businesses.

Keywords: Education, Career Transformation, Web Development, Data Science, Digital Marketing, Online Courses, Corporate Training, Skills Gap, Professional Development, Global Reach.

Company overview

General Assembly company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2011
Headquarters
New York City, United States
Employees
2,568
Open positions
3
Dealroom signal
64.5
Investment activity
1 companies · latest Aug 2016
Capital deployed
Preferred round
ACQUISITION
sub industryEducation ProviderssectorOnline CoursessectorCorporate LearningsectorLifelong and Consumer LearningsectorSteamsectorEducation FinancingsectorUpskilling and ReskillingindustryEducationclient focusb2bclient focusb2c

Valuation & funding

General Assembly funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Apr 2018 $369M $369M Adecco
EARLY VCOther financing Jan 2018 $0 Guardian Life · Prudential Financial
DEBTDebt Jan 2017 $25M Armentum Partners
SERIES DOther financing Sep 2015 $70M $280M Fresco Capital · Advance · Wellington Management
SERIES COther financing Mar 2015 $35M $140M Queensbridge Venture Partners · Maveron · Western Technology Investment · IVP
SERIES COther financing Mar 2014 SuRo Capital · IVP · Western Technology Investment · Queensbridge Venture Partners
SERIES BOther financing Oct 2012 Threshold Ventures · Hosain Rahman · Bezos Expeditions · Maveron
SERIES AOther financing Jun 2012 Initialized Capital
SERIES AOther financing Sep 2011 Jeff Bezos
SERIES AOther financing Sep 2011 Bezos Expeditions
Showing 10 recorded eventsUnlock the complete deal history →

Growth signals

General Assembly website traffic

Latest recorded traffic for General Assembly is 150K monthly website visits, down 21.1% over the last three months. General Assembly's team declined 24.4% over the past year.

Latest monthly visits150K 3-month web change-21.1% 1-year team growth-24.4%
Monthly website visits124 observations · Feb 2016–Jul 2026
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Comparisons

General Assembly compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

General Assembly investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

General Assembly's talent

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Team profiled 117 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

22 investors on General Assembly's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 12 investors entered at this stage
Jeff Bezos
Bezos Expeditions
Initialized Capital
Threshold Ventures
Hosain Rahman
Maveron
Tom Vander Ark
Alexander Asseily
Mousse Partners
VTF Capital
Guardian Life
Prudential Financial
Series B+ 9 investors entered at this stage
IVP
SuRo Capital
Western Technology Investment
Queensbridge Venture Partners
Rethink Capital Partners
Wellington Management
Fresco Capital
Advance
Armentum Partners
Other known 1 additional known investor
Adecco

Global footprint

Where General Assembly has talent and traffic

Workforce by country
🇺🇸 United States · New York City HQ
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In the news

Latest news about General Assembly

Recent press, funding announcements, and product moves mentioning General Assembly — open to read from the original sources.

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Market sentiment

What the market is saying about General Assembly

An AI-synthesized read of the highest-engagement posts about General Assembly on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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