COMPANY PROFILE

General Assembly

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Offers full-time immersive programs that empower individuals to pursue work they love

New York City, United StatesFounded 2011Edtech

Valuation $250–500M Last recorded · 2018

Headcount 2–5k Current team size

Total funding $100–500M Disclosed equity funding

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About General Assembly

General Assembly is a leading education and career transformation company that focuses on teaching in-demand skills. Founded in 2011, it has grown from a co-working space into a global educational institution with 30 campuses worldwide. General Assembly serves a diverse range of clients, including individuals looking to advance their careers and companies seeking to upskill their workforce.

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The company operates in the education and professional development market, offering courses in web development, data science, digital marketing, and more. These courses are designed to meet the needs of today's job market, addressing the global skills gap. General Assembly provides both online and in-person learning options, making it accessible to a wide audience.

General Assembly's business model is multifaceted. It generates revenue through tuition fees for its courses, which can be taken individually or as part of a more comprehensive program. Additionally, the company partners with Fortune 1000 companies to provide corporate training solutions, helping businesses to develop their employees' skills. This partnership model not only enhances the skill sets of employees but also ensures a steady stream of income for General Assembly.

The company also offers free introductory courses, like Dash, which teaches the basics of web development through interactive projects. This serves as a gateway for potential students to experience the quality of General Assembly's offerings before committing to paid courses.

In summary, General Assembly is a key player in the education sector, focusing on equipping individuals and companies with the skills needed for today's job market. It makes money through course fees and corporate partnerships, and it serves a global community of learners and businesses.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2011
Headquarters: New York City, United States
Employees: 2,568
Open positions: 3
Dealroom signal: 64.5/100
Industry: Education
Sub-industry: Education Providers
Sector: Edtech, Online Courses, Corporate Learning, Lifelong and Consumer Learning, Steam, Education Financing, Upskilling and Reskilling
Client focus: b2b, b2c
Investment activity: 1 company, latest Aug 2016
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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News, research, reports and resources connected to this company by Dealroom

Funding history

10 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Apr 2018	$369M	$369M	Adecco	↗
EARLY VCOther financing	Jan 2018	$0	—	Guardian Life · Prudential Financial	—

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Growth signals

General Assembly website traffic

Latest recorded traffic for General Assembly is 150K monthly website visits, down 21.1% over the last three months. General Assembly's team declined 24.4% over the past year.

Latest monthly visits150K 3-month web change-21.1% 1-year team growth-24.4%

Monthly website visitsFeb 2016–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Full Stack Developer902, Broadway, Flatiron District, Manhattan Community Board 5, Manhattan, New York County, New York, 10010, United States · Full-Stack Development · Jul 5, 2026

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BRBrainStationProgressive educational institution that is powering the next generation of creators	Toronto, Canada	Acquired	501	—	—
LALacerbaLacerba's courses are made by StartUps teaching programming, web designer, digital marketing and strategy covering all the steps of developing Startup Projects	Milan, Italy	Operational
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BTBloom Institute of TechnologyBloom Institute of Technology provides practical skills training aligned with employer needs, along with comprehensive job search support	San Francisco, United States	Operational
SGStackFuel GmbHOffers online based upskill and reskill programs in data literacy, data science and AI that are focused on the industry needs of businesses	Berlin, Germany	Acquired
IRIronhackAn international tech school that offers intensive courses and bootcamps	Madrid, Spain	Operational
PLPluralSightOnline training courses for developers	Westlake, United States	Acquired
COCodecademyCodecademy helps millions of learners around the world obtain the skills they need to succeed in today’s digital world -- all in a way that’s fun, free, and accessible anywhere	New York City, United States	Acquired