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Gener8 Ads

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Gener8 enables people to share in the wealth created from their data

London, United KingdomFounded 2017Marketing
Valuation $10–25M Last recorded · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Gener8 Ads and the history behind them.

About Gener8 Ads

Gener8 is a technology company that offers a browser extension designed to stop trackers, block ads, and enable users to earn rewards from their browsing data. The company operates in the digital advertising and data privacy market, targeting internet users who are concerned about their online privacy and want to monetize their data. Gener8's business model revolves around providing a free browser extension that users can add to their web browsers. By using this extension, users can earn points for sharing their anonymized data, which can then be redeemed for various rewards such as gift cards, exclusive offers, or donations to charity. The company makes money by partnering with advertisers and data buyers who are interested in accessing anonymized user data. Gener8 aims to give users control over their data and allow them to benefit from the value it generates.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
London, United Kingdom
Employees
35
Open positions
2
Dealroom signal
76.2/100
Industry
Media, Marketing
Sub-industry
Adtech
Sector
Marketing, uk is8 creative industries
Client focus
b2b, b2c

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Nov 2025 $2M $7.9M Undisclosed ↗
EARLY VC✓Equity / VC Apr 2025 $1.7M $51M Undisclosed ↗
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Growth signals

Gener8 Ads website traffic

Latest recorded traffic for Gener8 Ads is 360K monthly website visits, down 25% over the last three months. Gener8 Ads's team grew 6.1% over the past year.

Latest monthly visits360K 3-month web change-25% 1-year team growth+6.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

16 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed11 investors entered at this stage

  • Angel Investment Network
  • Angel Syndicate
  • Angel Tech Investors (ATI)
  • SCM Advisors (UK) Ltd.
  • Tej Lalvani
  • Tinie Tempah
  • Harry Redknapp
  • Simon Clegg Cbe
  • Chris Gayle
  • Peter Jones
  • Touker Suleyman

Other known investors5 additional known investors

  • Microsoft for Startups MEA
  • Tech Nation
  • A-Force Ventures
  • Margaret McPherson
  • Plug and Play
Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇬🇧 United Kingdom86.4%
🇺🇸 United States13.6%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Gener8 Ads on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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