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Gardman Group

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A UK-based home and garden products provider

Peterborough, United KingdomFounded 1992Home Living
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Gardman Group and the history behind them.

About Gardman Group

In 1992, a company named Gardman was founded, starting its journey to become a key supplier in the UK's gardening sector. The company, initially registered as Gardware Limited, focused on providing a wide array of garden products, from wild bird care and garden hardware to hanging baskets and decorative items like arches and trellises. It established itself as a go-to source for both independent garden centers and major retailers. The product range was broad, catering to various needs with brands like Grow It, Cole and Bright, and Moulton Mill. The company's trajectory took a dramatic turn in March 2018 when a devastating fire completely destroyed its main warehouse and distribution center in Daventry. This event placed the company under immense financial pressure. By October of the same year, Gardman had entered administration, a procedure for companies facing insolvency. A rescue came swiftly. Westland Horticulture, a major player in the European consumer garden products market, acquired Gardman's business and assets, including its brands and stock, immediately after the company went into administration. The acquisition, estimated to be around £4 million, was seen as a natural fit, as both companies operated in similar market segments and shared a customer base. This move by Westland provided stability to the Gardman brand and ensured its products remained a staple in the gardening landscape.

Source: Dealroom company data

At a glance

Founded
1992
Headquarters
Peterborough, United Kingdom
Sector
Home Living

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Equistone
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇬🇧 United Kingdom70%
🇨🇳 China20%
🇧🇷 Brazil10%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Gardman Group on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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