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Gamut (Formerly Adify)

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Gamut serves publishers and agencies, programmatically and direct

New York City, United StatesFounded 1996Consumer Services
Total funding $10–50M Disclosed equity funding
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About Gamut (Formerly Adify)

Gamut Media specializes in providing advanced Over-The-Top (OTT) advertising solutions, leveraging proprietary data to optimize campaigns in real-time and target audiences effectively. Operating within the digital advertising market, Gamut serves a diverse range of clients including brands and advertisers looking to maximize their reach and engagement through local and national markets. The company is part of Cox Media Group, benefiting from over 50 years of expertise in TV and video, combined with a decade of innovation in digital intelligence. Gamut's business model revolves around offering comprehensive media solutions that include immersive targeting tactics, innovative supply solutions, and advanced performance metrics. Revenue is generated through advertising fees and partnerships with brands seeking to enhance their visibility and impact in the evolving video landscape.

Source: Dealroom company data

At a glance

Founded
1996
Headquarters
New York City, United States
Sector
Consumer Services

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A7 investors entered at this stage

Series B and later1 investor entered at this stage

  • One Equity Partners

Talent

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Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · New York City HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Gamut (Formerly Adify) on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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