Gamesight

About Gamesight

A marketing measurement and attribution platform for the video game industry, focused on PC and console games. The company provides tools for game publishers and developers to track the effectiveness of their marketing campaigns across various channels, including influencer marketing, paid advertising, and social media.

The platform offers a suite of integrated products, such as marketing attribution and influencer CRM tooling. These tools help game developers and publishers to create a performance marketing strategy across multiple channels. The service allows clients to measure return on investment (ROI) and optimize their marketing spend by providing insights into which campaigns are driving the most engagement and conversions.

The business model is based on a SaaS subscription model, where clients pay to use the platform's features. The company serves a range of clients, from indie developers to large publishers, helping them to build communities, engage with influencers, and measure their marketing performance.