GameDay Vodka

About GameDay Vodka

GameDay Vodka is a brand of American-made, small-batch vodka produced by Never Forget Brands, LLC. Launched in July 2020 by co-founders Zach and Susie David, and Ray Horal, the company was established to merge a passion for sports with premium vodka. The founders, with a combined 30 years of industry experience, aimed to create a spirit centered on the fan experience and community.

The vodka is handcrafted in Charleston, South Carolina, from 100% corn, making it gluten-free. It undergoes a six-fold distillation process and is refined using the patented TerrePure process, an ultrasonic technology designed to enhance smoothness, taste, and mouthfeel. The product portfolio includes its flagship All-American Vodka and a line of canned, vodka-based cocktails called GameDay Spiked, which are infused with real fruit juice and electrolytes. The business model targets the 200 million sports fans in the United States by offering bottles with various color schemes that align with professional and collegiate team colors, creating a direct connection with fan loyalty. This strategy led to partnerships with 14 NFL and NCAA teams.

In July 2024, the parent company, Never Forget Brands, filed for Chapter 11 bankruptcy. The filing revealed significant liabilities, including debts of over $1 million owed to multiple NFL teams like the Buffalo Bills and New England Patriots, as well as multi-million dollar amounts owed to its glass manufacturer and a sports marketing firm. The company listed approximately $14.8 million in assets and $13.7 million in liabilities.