GameCo

About GameCo

GameCo, LLC operates at the intersection of video games and casino gambling, having developed what it terms the Video Game Gambling Machine (VGM). Founded in 2015 by Blaine Graboyes, a figure with a nearly 30-year history in technology, media, and gaming innovation, the company was established to attract a younger demographic, specifically millennials and Gen X players, to the casino floor. Graboyes, an inventor with several patents in skill-based gaming, co-founded the company after observing that millennial gamers often bypassed traditional slot machines in casinos.

The company's core product, the VGM, is an arcade-style cabinet that allows a player's skill to influence the payout, while still maintaining the same house edge as traditional slot machines. This business model merges the interactivity of video games with the thrill of gambling. GameCo's approach involves both single-player and multiplayer formats, including esports-style tournaments. The company generates revenue by deploying these machines in casinos and has secured licenses to operate in over thirty gaming jurisdictions, including Nevada, New Jersey, California, and Oklahoma. In 2022, the company was acquired by Green Jade Group.

GameCo's game library is diverse, featuring genres from sports and racing to action and puzzle games, developed both in-house and under license from major entertainment companies like Paramount, Bandai Namco, and CBS Consumer Products. Notable titles include "Nothin' but Net 2," "All-Star Hoops," and games based on franchises like "Mission: Impossible" and "Star Trek". The company made its debut by launching its VGMs in Caesars Entertainment properties in Atlantic City in 2016. In March 2021, Adam Rosenberg, a former managing director at Fortress Investment Group with extensive experience in the gaming and leisure sector, was appointed CEO, succeeding Graboyes. This leadership change followed new investments from Playtech and SpringOwl Asset Management, aimed at accelerating the company's expansion into iGaming and esports betting.