Gamanza

About Gamanza

Gamanza is an ISO 27001 certified technology provider for the international iGaming industry, operating as a key business unit within the Swiss leisure and entertainment firm, Stadtcasino Baden AG. The company delivers a comprehensive, turn-key iGaming platform known as GaminGenius™, designed to meet the complex demands of regulated markets.

The firm was originally founded in 2017 by Magnus Lindberg with an initial focus on creating gamification software that could be plugged into third-party platforms. In 2019, Gamanza received a significant investment from Stadtcasino Baden AG, which facilitated the development of its own platform and CRM, leading to the launch of Switzerland's first legal online casino. By 2021, Stadtcasino Baden Group fully acquired Gamanza. A subsequent split saw the game development and sports betting units transfer to Lindberg, while Stadtcasino Baden Group retained the Player Account Management System (PAMS) and Customer Engagement Platform, continuing them under the Gamanza brand.

Gamanza's business is structured into several key offerings. Gamanza Core provides the modular PAMS, which includes a flexible compliance framework for KYC and AML processes, a secure data vault, and a bonus engine. Gamanza Engage is a player engagement platform that combines a real-time CRM with a customizable gamification and loyalty system to enhance player retention. This system allows operators to create tournaments, missions, and reward programs. Gamanza also operates an in-house game studio, Gamanza Games, which develops arcade-style casino games. The company serves land-based casino operators transitioning to the online market, providing a full suite of tools necessary for success in regulated jurisdictions. Its revenue model is based on providing these B2B technology solutions and services to iGaming operators.