Galaxy Racer

About Galaxy Racer

Galaxy Racer (GXR) is a transmedia company operating across esports, gaming, content creation, and lifestyle, founded in 2019 by Paul Roy and headquartered in Dubai. The organization manages a diverse portfolio including professional esports teams, a vast network of content creators, tournament management, merchandising, and a record label, GXR Records.

In September 2021, GXR merged with the renowned Dota 2 organization Team Nigma to form Nigma Galaxy, which now heads its competitive esports division. This division fields rosters in numerous popular games such as Dota 2, League of Legends, CS:GO, Fortnite, and PUBG Mobile. Galaxy Racer has also made significant strides in fostering inclusivity within esports, notably by forming one of the first female esports teams in the Middle East in 2019 and later launching the HER Galaxy initiative in 2022. The HER Galaxy platform is dedicated to creating opportunities and a supportive environment for female-identifying gamers, particularly in North America, through tournaments and educational programs.

The company's business model encompasses multiple revenue streams, including brand endorsement deals, streaming contracts, creator collaborations, digital rights management, and tournament organization. Strategic partnerships have been central to its growth, including a 15-year joint venture with Spain's LaLiga to develop the sports media landscape in the MENA region and Indian subcontinent, and a collaboration with Polaris Sports, which represents top athletes like Cristiano Ronaldo. In May 2023, it was announced that Australia-based Riva Technology and Entertainment (RTE) would acquire the remainder of Galaxy Racer to form a new entity called Celestial, aiming to create a media and sports conglomerate. Despite its rapid growth, the company has faced financial and operational challenges, including the closure of its Dubai headquarters and a pause in North American operations, though it secured a $20 million investment in May 2025 to aid in stabilization.