G.Round

About G.Round

G.Round is a community-driven game testing platform that provides developers with feedback from a global player base to refine their games before launch. The company, founded in 2019 and headquartered in Los Angeles, offers services that help developers test their products and implement improvements based on player experience.

The platform operates by selecting a limited number of games each week for its community to playtest. This process provides game studios and publishers with data-driven insights and AI analysis to identify areas for improvement and ideal target markets. G.Round offers various testing services, including Open Public Tests, private Focus Group Tests (FGT), and marketing programs. The private testing service, introduced to ensure confidentiality, allows clients to customize their tests with unique surveys and integrate G.Round's SDK for in-depth data collection. Following the tests, G.Round delivers comprehensive reports that include professional game reviews, candid tester feedback, and gameplay video recordings.

The business model serves multiple client types: game developers and publishers (Clients) use the service for analytics and testing, while publishing partners connect with developers for business opportunities. For the community, G.Round functions as a user testing site where gamers can play unreleased PC games, provide reviews, and complete surveys in exchange for points, which can be redeemed for gift cards and other products. The company is part of a larger ecosystem that includes Global Top Round, an accelerator for game studios, and Round Ventures, an investment arm that uses data from the G.Round platform to inform its investment decisions in early-stage game startups.