G-Factory

About G-Factory

G-Factory Co., Ltd. operates as a multi-faceted enterprise primarily focused on the food and beverage industry in Japan and expanding into Southeast Asia. The company was established in May 2003 by its current President and Representative Director, Masayuki Katahira. The venture began when Katahira acquired the management rights to "Nadai Unatoto," a specialty eel restaurant, which he had previously owned personally.

The company's business is segmented into two core areas: Restaurant Operations and Management Support. The Restaurant division manages a diverse portfolio of dining establishments, from fast-food concepts to high-end restaurants. Its flagship brand, "Nadai Unatoto," is positioned as a fast-food eel restaurant operating on a "cheap, fast, and delicious" model, which has also expanded internationally to locations like Vietnam and Singapore. Other restaurant brands under its umbrella include pinchos-style yakitori at "Nakameguro Iguchi," premium rice-focused Japanese dining at "Komeru," and Michelin-starred yakitori establishments "Torikami" and "Torisaki."

The Management Support division offers a comprehensive suite of services for other restaurant businesses, functioning as a real estate and business consultancy firm for the food service sector. This segment provides assistance with property information, interior and equipment leasing, M&A support, and comprehensive support for opening stores, including overseas expansion into markets like Vietnam, Singapore, and Thailand. This division leverages its operational expertise to help small and medium-sized enterprises navigate the complexities of the restaurant industry. Revenue is generated through the direct sales from its owned and operated restaurants and fees from its consulting and support services.

Masayuki Katahira's career before founding G-Factory included roles at Kobe Steel, Ltd., and later in companies related to the restaurant and retail support industry, providing him with a foundational understanding of both corporate structure and the specific needs of food service businesses. This experience appears to have directly informed G-Factory's dual strategy of operating its own restaurants while providing robust support services to others in the same market. Listed on the Tokyo Stock Exchange Growth market, the company has established several overseas subsidiaries, such as GF CAPITAL PTE. LTD., to facilitate its international growth.