Product Reports Resources Pricing Login Book a demo

Future

Sports · San Francisco, United States · Founded 2017

Future provides personalized digital training with fitness coaches, accessible at home, the gym, or wherever you are MoreLess

Future.co is a pioneering company dedicated to revolutionizing the way people achieve their fitness goals by combining cutting-edge technology with personalized coaching. Founded on the belief that everyone deserves access to expert fitness guidance and motivation, Future.co leverages its innovative platform to bring elite personal training to individuals wherever they are.

At the heart of Future.co’s offering is a unique combination of human expertise and advanced technology. Each member is paired with a world-class coach who creates a customized workout plan tailored to their specific needs, goals, and preferences. This plan is dynamically adjusted based on the member’s progress, feedback, and changing objectives, ensuring a continually optimized path to fitness.

Future.co’s platform integrates seamlessly with wearable technology to provide real-time insights and feedback. This allows coaches to monitor their clients’ activities, track performance, and make data-driven adjustments to their training plans. The app's user-friendly interface makes it easy for members to follow their workout routines, view their progress, and communicate with their coaches anytime.

What sets Future.co apart is its emphasis on accountability and motivation. The personal connection between members and their coaches fosters a supportive environment that encourages consistency and dedication. Coaches send daily check-ins, provide encouragement, and offer expert advice to help members stay on track and achieve their fitness milestones.

Future.co’s holistic approach to fitness encompasses more than just exercise. Coaches also provide guidance on nutrition, recovery, and overall wellness, ensuring that members receive comprehensive support on their journey to better health.

With a growing community of satisfied clients and a team of top-tier fitness professionals, Future.co is transforming the landscape of personal training. The company’s commitment to innovation, personalization, and excellence makes it a leader in the fitness industry, helping people everywhere unlock their full potential and live healthier, more active lives.

Company overview

Future company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2017
Headquarters
San Francisco, United States
Employees
770
Open positions
None listed
Dealroom signal
86.7
Investment activity
1 companies · latest May 2021
Capital deployed
Preferred round
ACQUISITION
client focusb2ctechnologyMobile appsub industryFitnesssub industrySport Platform & Applicationbusiness modelSaaSindustrySportssectorRisk ManagementsectorCoach

Valuation & funding

Future funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Jan 2025 $0 Autograph
SERIES COther financing Feb 2022 $75M $300M James Watt · Endeavor · Symphony Ventures · Optum Ventures
SERIES BOther financing Oct 2020 $24M $96M Kleiner Perkins · Caffeinated Capital · Trustbridge Partners
SERIES AOther financing May 2019 $8.5M $34M Kleiner Perkins · Jeremy Stoppelman
SEEDOther financing Apr 2018 $3M $12M Undisclosed
EARLY VCOther financing Jun 2017 Khosla Ventures
SEEDOther financing 2017 Khosla Ventures · Mike Krieger · Kelvin Beachum Jr. · Founders Fund
Showing 7 recorded eventsUnlock the complete deal history →

Growth signals

Future website traffic

Latest recorded traffic for Future is 330 monthly website visits, up 32% over the last three months. Future's team grew 5.2% over the past year.

Latest monthly visits330 3-month web change+32% 1-year team growth+5.2%
Monthly website visits39 observations · Jun 2018–May 2024
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Future compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Future investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Future's talent

Book a demo to see the people
Team profiled 20 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

19 investors on Future's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 6 investors entered at this stage
Khosla Ventures
Mike Krieger
Kelvin Beachum Jr.
Founders Fund
Caffeinated Capital
Ndamukong Suh
Series A 3 investors entered at this stage
Series B+ 9 investors entered at this stage
S.C.Holdings
James Watt
Endeavor
Symphony Ventures
Optum Ventures
Kate Hudson
Thirty Five Ventures
Harris Blitzer Sports & Entertainment
Oliver Hudson
Other known 1 additional known investor
Autograph

Global footprint

Where Future has talent and traffic

Workforce by country
6 countries with
team presence
🇺🇸 United States95.1%
🇮🇳 India1.6%
🇪🇬 Egypt1.1%
🇲🇾 Malaysia0.5%
🇧🇩 Bangladesh0.5%
Top 5 of 6 shown

In the news

Latest news about Future

Recent press, funding announcements, and product moves mentioning Future — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Future

An AI-synthesized read of the highest-engagement posts about Future on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Future’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.