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Future

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Future provides personalized digital training with fitness coaches, accessible at home, the gym, or wherever you are

San Francisco, United StatesFounded 2017Sports
Valuation $250–500M Last recorded · 2022
Headcount 500–1k Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Future and the history behind them.

About Future

Future.co is a pioneering company dedicated to revolutionizing the way people achieve their fitness goals by combining cutting-edge technology with personalized coaching. Founded on the belief that everyone deserves access to expert fitness guidance and motivation, Future.co leverages its innovative platform to bring elite personal training to individuals wherever they are.

At the heart of Future.co’s offering is a unique combination of human expertise and advanced technology. Each member is paired with a world-class coach who creates a customized workout plan tailored to their specific needs, goals, and preferences. This plan is dynamically adjusted based on the member’s progress, feedback, and changing objectives, ensuring a continually optimized path to fitness.

Future.co’s platform integrates seamlessly with wearable technology to provide real-time insights and feedback. This allows coaches to monitor their clients’ activities, track performance, and make data-driven adjustments to their training plans. The app's user-friendly interface makes it easy for members to follow their workout routines, view their progress, and communicate with their coaches anytime.

What sets Future.co apart is its emphasis on accountability and motivation. The personal connection between members and their coaches fosters a supportive environment that encourages consistency and dedication. Coaches send daily check-ins, provide encouragement, and offer expert advice to help members stay on track and achieve their fitness milestones.

Future.co’s holistic approach to fitness encompasses more than just exercise. Coaches also provide guidance on nutrition, recovery, and overall wellness, ensuring that members receive comprehensive support on their journey to better health.

With a growing community of satisfied clients and a team of top-tier fitness professionals, Future.co is transforming the landscape of personal training. The company’s commitment to innovation, personalization, and excellence makes it a leader in the fitness industry, helping people everywhere unlock their full potential and live healthier, more active lives.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2017
Headquarters
San Francisco, United States
Employees
770
Open positions
None listed
Dealroom signal
86.7/100
Industry
Sports
Sub-industry
Fitness, Sport Platform & Application
Sector
Sports, Risk Management, Coach
Technology
Mobile app
Business model
SaaS
Client focus
b2c
Investment activity
1 company, latest May 2021
Capital deployed
—
Preferred round
ACQUISITION

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Jan 2025 $0 — Autograph ↗
SERIES COther financing Feb 2022 $75M $300M James Watt · Endeavor · Symphony Ventures · Optum Ventures ↗
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

Future website traffic

Latest recorded traffic for Future is 330 monthly website visits, up 32% over the last three months. Future's team grew 5.2% over the past year.

Latest monthly visits330 3-month web change+32% 1-year team growth+5.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

19 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

Series A3 investors entered at this stage

Series B and later9 investors entered at this stage

  • S.C.Holdings
  • James Watt
  • Endeavor
  • Symphony Ventures
  • Optum Ventures
  • Kate Hudson
  • Thirty Five Ventures
  • Harris Blitzer Sports & Entertainment
  • Oliver Hudson

Other known investors1 additional known investor

  • Autograph
Team profiled 20 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇺🇸 United States95.1%
🇮🇳 India1.6%
🇪🇬 Egypt1.1%
🇲🇾 Malaysia0.5%
🇧🇩 Bangladesh0.5%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Future on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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