F
Future
Future provides personalized digital training with fitness coaches, accessible at home, the gym, or wherever you are
About Future
Future.co is a pioneering company dedicated to revolutionizing the way people achieve their fitness goals by combining cutting-edge technology with personalized coaching. Founded on the belief that everyone deserves access to expert fitness guidance and motivation, Future.co leverages its innovative platform to bring elite personal training to individuals wherever they are.
At the heart of Future.co’s offering is a unique combination of human expertise and advanced technology. Each member is paired with a world-class coach who creates a customized workout plan tailored to their specific needs, goals, and preferences. This plan is dynamically adjusted based on the member’s progress, feedback, and changing objectives, ensuring a continually optimized path to fitness.
Future.co’s platform integrates seamlessly with wearable technology to provide real-time insights and feedback. This allows coaches to monitor their clients’ activities, track performance, and make data-driven adjustments to their training plans. The app's user-friendly interface makes it easy for members to follow their workout routines, view their progress, and communicate with their coaches anytime.
What sets Future.co apart is its emphasis on accountability and motivation. The personal connection between members and their coaches fosters a supportive environment that encourages consistency and dedication. Coaches send daily check-ins, provide encouragement, and offer expert advice to help members stay on track and achieve their fitness milestones.
Future.co’s holistic approach to fitness encompasses more than just exercise. Coaches also provide guidance on nutrition, recovery, and overall wellness, ensuring that members receive comprehensive support on their journey to better health.
With a growing community of satisfied clients and a team of top-tier fitness professionals, Future.co is transforming the landscape of personal training. The company’s commitment to innovation, personalization, and excellence makes it a leader in the fitness industry, helping people everywhere unlock their full potential and live healthier, more active lives.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2017
- Headquarters
- San Francisco, United States
- Employees
- 770
- Open positions
- None listed
- Dealroom signal
- 86.7/100
- Industry
- Sports
- Sub-industry
- Fitness, Sport Platform & Application
- Sector
- Sports, Risk Management, Coach
- Technology
- Mobile app
- Business model
- SaaS
- Client focus
- b2c
- Investment activity
- 1 company, latest May 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jan 2025 | $0 | — | Autograph | ↗ |
| SERIES COther financing | Feb 2022 | $75M | $300M | James Watt · Endeavor · Symphony Ventures · Optum Ventures | ↗ |
Growth signals
Latest recorded traffic for Future is 330 monthly website visits, up 32% over the last three months. Future's team grew 5.2% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Khosla Ventures
Mike Krieger
Kelvin Beachum Jr.
Founders Fund
Caffeinated Capital
Ndamukong Suh
Series A3 investors entered at this stage
Kleiner Perkins
Jeremy Stoppelman
Trustbridge Partners
Series B and later9 investors entered at this stage
S.C.Holdings
James Watt
Endeavor
Symphony Ventures
Optum Ventures
Kate Hudson
Thirty Five Ventures
Harris Blitzer Sports & Entertainment- OHOliver Hudson
Other known investors1 additional known investor
Autograph
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Future on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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