F
Future
Sports · San Francisco, United States · Founded 2017
Future provides personalized digital training with fitness coaches, accessible at home, the gym, or wherever you are MoreLess
Future.co is a pioneering company dedicated to revolutionizing the way people achieve their fitness goals by combining cutting-edge technology with personalized coaching. Founded on the belief that everyone deserves access to expert fitness guidance and motivation, Future.co leverages its innovative platform to bring elite personal training to individuals wherever they are.
At the heart of Future.co’s offering is a unique combination of human expertise and advanced technology. Each member is paired with a world-class coach who creates a customized workout plan tailored to their specific needs, goals, and preferences. This plan is dynamically adjusted based on the member’s progress, feedback, and changing objectives, ensuring a continually optimized path to fitness.
Future.co’s platform integrates seamlessly with wearable technology to provide real-time insights and feedback. This allows coaches to monitor their clients’ activities, track performance, and make data-driven adjustments to their training plans. The app's user-friendly interface makes it easy for members to follow their workout routines, view their progress, and communicate with their coaches anytime.
What sets Future.co apart is its emphasis on accountability and motivation. The personal connection between members and their coaches fosters a supportive environment that encourages consistency and dedication. Coaches send daily check-ins, provide encouragement, and offer expert advice to help members stay on track and achieve their fitness milestones.
Future.co’s holistic approach to fitness encompasses more than just exercise. Coaches also provide guidance on nutrition, recovery, and overall wellness, ensuring that members receive comprehensive support on their journey to better health.
With a growing community of satisfied clients and a team of top-tier fitness professionals, Future.co is transforming the landscape of personal training. The company’s commitment to innovation, personalization, and excellence makes it a leader in the fitness industry, helping people everywhere unlock their full potential and live healthier, more active lives.
Company overview
Future company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2017
- Headquarters
- San Francisco, United States
- Employees
- 770
- Open positions
- None listed
- Dealroom signal
- 86.7
- Investment activity
- 1 companies · latest May 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Future funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jan 2025 | $0 | — | Autograph | ↗ |
| SERIES COther financing | Feb 2022 | $75M | $300M | James Watt · Endeavor · Symphony Ventures · Optum Ventures | ↗ |
| SERIES BOther financing | Oct 2020 | $24M | $96M | Kleiner Perkins · Caffeinated Capital · Trustbridge Partners | — |
| SERIES AOther financing | May 2019 | $8.5M | $34M | Kleiner Perkins · Jeremy Stoppelman | — |
| SEEDOther financing | Apr 2018 | $3M | $12M | Undisclosed | — |
| EARLY VCOther financing | Jun 2017 | Khosla Ventures | — | ||
| SEEDOther financing | 2017 | Khosla Ventures · Mike Krieger · Kelvin Beachum Jr. · Founders Fund | — |
Growth signals
Future website traffic
Latest recorded traffic for Future is 330 monthly website visits, up 32% over the last three months. Future's team grew 5.2% over the past year.
Comparisons
Future compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Future investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Future's talent
Source: Dealroom Talent Intelligence.
Investors
19 investors on Future's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Global footprint
Where Future has talent and traffic
team presence
In the news
Latest news about Future
Recent press, funding announcements, and product moves mentioning Future — open to read from the original sources.
Market sentiment
What the market is saying about Future
An AI-synthesized read of the highest-engagement posts about Future on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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