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Power Law company profile

Future

Sports · San Francisco, United States · Founded 2017

Future.co is a pioneering company dedicated to revolutionizing the way people achieve their fitness goals by combining cutting-edge technology with personalized coaching. Founded on the belief that everyone deserves access to expert fitness guidance and motivation, Future.co leverages its innovative platform to bring elite personal training to individuals wherever they are. At the heart of Future.co’s offering is a unique combination of human expertise and advanced technology. Each member is paired with a world-class coach who creates a customized workout plan tailored to their specific needs, goals, and preferences. This plan is dynamically adjusted based on the member’s progress, feedback, and changing objectives, ensuring a continually optimized path to fitness. Future.co’s platform integrates seamlessly with wearable technology to provide real-time insights and feedback. This allows coaches to monitor their clients’ activities, track performance, and make data-driven adjustments to their training plans. The app's user-friendly interface makes it easy for members to follow their workout routines, view their progress, and communicate with their coaches anytime. What sets Future.co apart is its emphasis on accountability and motivation. The personal connection between members and their coaches fosters a supportive environment that encourages consistency and dedication. Coaches send daily check-ins, provide encouragement, and offer expert advice to help members stay on track and achieve their fitness milestones. Future.co’s holistic approach to fitness encompasses more than just exercise. Coaches also provide guidance on nutrition, recovery, and overall wellness, ensuring that members receive comprehensive support on their journey to better health. With a growing community of satisfied clients and a team of top-tier fitness professionals, Future.co is transforming the landscape of personal training. The company’s commitment to innovation, personalization, and excellence makes it a leader in the fitness industry, helping people everywhere unlock their full potential and live healthier, more active lives.

Valuation
$100–500M
Latest valuation · 2022
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Headcount
500–1k
Current team size
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Total funding Pre-IPO
$100–500M
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Investors

18 investors on Future's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 6 investors entered at this stage
Khosla Ventures
Mike Krieger
Kelvin Beachum Jr.
Founders Fund
Caffeinated Capital
Ndamukong Suh
Series A 3 investors entered at this stage
Series B+ 9 investors entered at this stage
S.C.Holdings
James Watt
Endeavor
Symphony Ventures
Optum Ventures
Kate Hudson
Thirty Five Ventures
Harris Blitzer Sports & Entertainment
Oliver Hudson

Global footprint

Where Future has talent and traffic

Workforce by country
6 countries with
team presence
🇺🇸 United States95.1%
🇮🇳 India1.6%
🇪🇬 Egypt1.1%
🇲🇾 Malaysia0.5%
🇧🇩 Bangladesh0.5%
Top 5 of 6 shown

Talent graph

The shape of Future's talent

Dealroom maps Future's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

20 team members profilednamed & role-tagged by Dealroom
770 employeestotal headcount
3 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Future

An AI-synthesized read of the highest-engagement posts about Future on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Future on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.