Future State Brands

About Future State Brands

Future State Brands (FSB) is a consumer goods and marketing holding company focused on the cannabis sector, including THC, Hemp, and CBD products. Launched in September 2019, the company was formerly known as PRØHBTD Global and is led by CEO and founder Drake Sutton-Shearer. FSB's mission is to transition cannabis products from the black market to mainstream consumer markets. The company received an initial $25 million in funding, with Dallas-based Cresco Capital leading the investment round.

Drake Sutton-Shearer founded the company after approximately six years in the cannabis industry building its predecessor, PRØHBTD, a media company that created branded content and original content for the cannabis culture. The leadership team includes executives with consumer-packaged goods experience from major companies like Coca-Cola, Starbucks, and L'Oreal. FSB also has strategic partnerships with Joel, Benji, and Josh Madden for cultural insights and trends.

The business model centers on acquiring, developing, and marketing a portfolio of lifestyle and wellness brands. The company's revenue is generated through the sale of products across its various brands and strategic licensing partnerships facilitated by agencies like Beanstalk. The portfolio at its launch included the flagship lifestyle brand PRØHBTD, hemp beauty line Hempathy, functional beverage platform Ceeby Dee's, infused wearables from The Patch Co., music-oriented flower brand Heavy Grass, and premium hash brand Hot Nife.