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Future Simple
Base, a crm and sales tracking software application for small businesses
About Future Simple
FutureSimple Inc. was a company that developed Base, a sales productivity platform. The company was acquired by Zendesk in 2018. Base was designed to provide a modern sales solution with integrated tools for communication, lead scoring, and reporting, primarily targeting small businesses.
The platform offered a suite of features including inbound marketing, sales tracking, management, invoicing, and accounting solutions. The business model was likely a subscription-based Software as a Service (SaaS), where clients would pay a recurring fee for access to the platform.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Jul 2015 | $30M | $120M | Hyde Park Angels | — |
| SERIES BOther financing | Feb 2014 | $15M | $60M | Hyde Park Angels | — |
Growth signals
Latest recorded traffic for Future Simple is 25K monthly website visits, down 10.7% over the last three months. Future Simple's team declined 20% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
OCA Ventures
I2A Fund
Index Ventures
Hyde Park Angels
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Future Simple on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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