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Funnel

Marketing · Stockholm, Sweden · Founded 2014

Designs and develops software/platforms that help marketers automate their data collection for reporting and analysis MoreLess

Funnel.io is a data analytics and reporting platform that serves as a centralized hub for marketing data. The company primarily serves modern, data-driven marketers, providing them with a comprehensive tool to manage, analyze, and share their marketing data. The platform operates in the data analytics market, which is a rapidly growing sector due to the increasing importance of data-driven decision making in business.

The business model of Funnel.io is based on providing a subscription-based service. Customers pay a recurring fee to access the platform and its features, which include data collection from various marketing sources, secure data storage, data transformation for analysis, and data sharing capabilities. The company prides itself on its user-friendly interface, which requires no coding skills, and its extensive collection of marketing connectors, boasting over 500 connections.

Funnel.io generates revenue through its subscription fees. The pricing is transparent and straightforward, with no hidden costs. The company also offers expert support and a fast onboarding process, reducing the time and effort required by customers to start using the platform. This customer-centric approach has earned Funnel.io the trust of over 2000 customers worldwide.

Keywords: Data Analytics, Marketing Data, Centralized Hub, Subscription-Based Service, Data Transformation, Data Sharing, User-Friendly Interface, Marketing Connectors, Transparent Pricing, Customer-Centric.

Valuation $100–500M
Revenue $50–100M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Funnel and the history behind them.

Talent graph

Funnel's talent

Book a demo to see the people
Employees mapped 409 incl. 11 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 8 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

11 investors on Funnel's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 5 investors entered at this stage
Balderton Capital
Zobito
Oxx
Eight Roads Ventures
Kreos Capital
Series B+ 5 investors entered at this stage
AP4
Stena Sessan
F-Prime
HSBC Innovation Banking
Hercules Capital

Global footprint

Where Funnel has talent and traffic

Workforce by country
15 countries with
team presence
🇸🇪 Sweden63.6%
🇺🇸 United States20.2%
🇩🇪 Germany7.3%
🇮🇪 Ireland2.6%
🇦🇺 Australia2.6%
Top 5 of 15 shown
Web traffic by country
240K monthly visits
across markets
🇺🇸 United States5.3%
🇮🇳 India4.9%
🇧🇩 Bangladesh4.9%
🇬🇧 United Kingdom4.8%
🇮🇩 Indonesia3.5%
Top 5 markets shown

Market sentiment

What the market is saying about Funnel

An AI-synthesized read of the highest-engagement posts about Funnel on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Funnel on the full Dealroom platform

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