COMPANY PROFILE

Funnel

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Designs and develops software/platforms that help marketers automate their data collection for reporting and analysis

Stockholm, SwedenFounded 2014Marketing

Valuation $250–500M Last recorded · 2021

Revenue $50–100M Latest reported FY

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

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About Funnel

Funnel.io is a data analytics and reporting platform that serves as a centralized hub for marketing data. The company primarily serves modern, data-driven marketers, providing them with a comprehensive tool to manage, analyze, and share their marketing data. The platform operates in the data analytics market, which is a rapidly growing sector due to the increasing importance of data-driven decision making in business.

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The business model of Funnel.io is based on providing a subscription-based service. Customers pay a recurring fee to access the platform and its features, which include data collection from various marketing sources, secure data storage, data transformation for analysis, and data sharing capabilities. The company prides itself on its user-friendly interface, which requires no coding skills, and its extensive collection of marketing connectors, boasting over 500 connections.

Funnel.io generates revenue through its subscription fees. The pricing is transparent and straightforward, with no hidden costs. The company also offers expert support and a fast onboarding process, reducing the time and effort required by customers to start using the platform. This customer-centric approach has earned Funnel.io the trust of over 2000 customers worldwide.

Source: Dealroom company data