Funidelia

About Funidelia

Funiglobal, established in September 2011 by co-founders Antonio Escartín and Carlos Larraz, operates as a significant entity in the global costume and party supply market. The company's inception stemmed from the founders' vision to create a dominant online presence in a niche retail sector, leveraging their entrepreneurial drive.

The firm's commercial activities are structured into two distinct business units. The primary, consumer-facing brand, Funidelia, functions as a business-to-consumer (B2C) e-commerce platform, specializing in costumes and accessories for events like Carnival and Halloween. This division has successfully positioned itself as one of the top three online retailers in its category across Europe, serving over three million customers in more than 50 countries. Complementing the retail arm is Funidelia PRO, the business-to-business (B2B) division, which supplies its product catalog to other retailers for distribution through their own sales channels.

Funiglobal's revenue model is anchored in direct online sales through Funidelia and wholesale distribution via Funidelia PRO. The company's operational backbone consists of four proprietary technology-driven logistics centers strategically located in Spain, France, Germany, and Sweden. This infrastructure enables efficient fulfillment across its extensive market footprint. A key competitive advantage lies in its strong licensing relationships with major entertainment companies such as Warner Bros, Netflix, and Universal Pictures, allowing it to offer a wide array of officially licensed merchandise. This extensive catalog is a central element of its value proposition to both consumers and business partners.