Funds

About Funds

Funds, Inc., formerly known as Cloud Port, Inc., was established in November 2016 by CEO Yuichiro Fujita and Director Yo Shibata. Fujita, a serial entrepreneur, previously founded a marketing support company which he later sold to a listed firm, and was a key member in launching a major social lending service in Japan. His experience in identifying market gaps led him to recognize the need for a more stable, lower-risk investment platform in the burgeoning crowdfunding space. Co-founder Shibata, a University of Tokyo graduate and former McKinsey & Company consultant, brings a track record of creating and selling successful mobile applications.

The company operates "Funds," an online marketplace for loan funds, connecting individual investors with corporate financing needs. This platform serves as an alternative financing method for companies, complementing traditional bank loans and equity financing. For individual investors, it offers a distinct asset-運用 opportunity, primarily targeting users in their 30s and 40s who may not be seasoned financial experts. The business model centers on creating and managing these investment funds, with revenue generated from the operations.

The core service allows individuals to invest in funds that lend money to other companies, primarily publicly listed or audited firms that have passed Funds' internal screening process. A key feature of the platform is its accessibility, allowing investments from as little as 1 yen. The products are structured as fixed-return investments, where the interest rate and investment period are predetermined, which simplifies the process for novice investors by eliminating the volatility of stock market fluctuations. The loans are typically recourse loans, meaning the borrower's entire corporate assets back the repayment, not just a single project's success. Additionally, some funds offer investor benefits, similar to shareholder perks, such as discounts on the borrowing company's products and services.