Fullpath

Fullpath's core offering is an AI-powered platform that unifies and analyzes first-party data from various dealership systems, such as CRM, inventory, and sales data, to create a single, coherent profile for each shopper. This enables automotive dealerships and manufacturers in North America to deliver hyper-personalized marketing campaigns and customer experiences. The platform automates and optimizes digital advertising, email marketing, website engagement, and lead nurturing to improve the efficiency of dealership operations. Fullpath's technology is designed to orchestrate a dealership's data strategy, helping them to create personalized shopping experiences across the entire buyer journey, from the initial ad click to post-sale service. The business model appears to be subscription-based, providing its software to nearly 1,000 dealerships across the United States and Canada.

The company's platform features include the ability to resolve duplicate shopper profiles, create rich data profiles with every customer interaction, and segment audiences for targeted marketing campaigns. By leveraging artificial intelligence and machine learning, Fullpath helps dealerships transition from fragmented legacy systems to a consolidated platform that enhances sales, productivity, and ROI. A significant milestone for the company was securing a $40 million Series C growth round in November 2022, led by Riverwood Capital, bringing its total funding to $57 million. This funding was intended to expand its technological offerings for auto retailers.