Fullgreen

About Fullgreen

Fullgreen operates in the plant-based, health-focused consumer packaged goods market, providing convenient meal solutions. The company was established in 2013 by the husband and wife team, Jamie Harris and Gem Misa. The inspiration for the business came directly from Gem Misa's personal experience as a time-constrained, health-conscious mother who found making vegetable rice from scratch to be a frustrating task. This led to the development of their core product line after two years of technical refinement and the creation of a proprietary, patented process.

The company's business model is centered on the production and sale of shelf-stable, plant-based food products through a wide retail distribution network. Fullgreen generates revenue by selling its products to major retailers in both the US and UK. In the US, their products are available at prominent chains like Walmart, Kroger, Target, and Whole Foods Market, while in the UK, they are stocked by Tesco, Sainsbury's, and Waitrose, among others.

Fullgreen’s flagship offerings are its riced vegetables, such as Cauliflower Rice, which are simply steamed vegetables in a microwavable pouch. A key feature of these products is their long shelf life without the need for refrigeration or the use of preservatives, added salts, or chemical flavorings. This is achieved by steaming the non-GMO vegetables directly inside the pouch, a process designed to preserve nutrients. The company emphasizes sustainability by sourcing vegetables from local farms and utilizing parts of the vegetables that might otherwise be discarded. Beyond the initial riced vegetable products, the portfolio has expanded to include items like Cauliflower Risottos and plant-based breakfasts.