Fullbay

About Fullbay

Fullbay operates as a specialized software-as-a-service (SaaS) provider, offering a cloud-based shop management platform tailored for the heavy-duty repair industry. The company was founded in 2013 by Jacob Findlay, who, after a career in accounting and finance at software companies like WebPT, spent a year working in a heavy-duty truck shop to understand its operational inefficiencies firsthand. This direct experience revealed significant bottlenecks, such as technicians waiting for assignments, delays in invoicing, and poor parts inventory management, which inspired the creation of Fullbay to serve this niche market.

The company's business model is centered on a subscription-based service for its platform, which is designed to be an end-to-end solution for running a repair shop. Fullbay generates revenue by charging its clients for access to its software, which integrates multiple functions to streamline operations. The target market includes independent medium to large-sized repair shops and private fleets that manage their own maintenance for heavy-duty equipment, such as trucks, agricultural machinery, and construction vehicles. The platform aims to digitize and automate processes that were traditionally handled with pen and paper.

Fullbay's core product is a comprehensive management system that allows shop owners, service managers, technicians, and office staff to manage workflows from a single, cloud-based interface accessible on any web-enabled device. Key features include service order management, electronic invoicing that integrates with accounting software like QuickBooks, and parts inventory management with automated ordering. A customer portal enables clients to approve estimates, track repair progress, and make payments online, which enhances transparency and communication. For technicians, the platform provides tools to manage assignments, track labor time, and access service guides, ultimately increasing their efficiency. In May 2025, the company announced its first AI-driven tool to simplify repair documentation for technicians.

Significant milestones for the Phoenix-based company include commercializing the product in 2015 and securing a $23 million growth investment from Mainsail Partners in May 2019 to fund product development, sales, and marketing. In November 2021, Patrick McKittrick took over as CEO to accelerate growth, with founder Jacob Findlay transitioning to the role of Executive Chairman. The company has also expanded its offerings through acquisitions, such as purchasing the digital marketing agency Dieselmatic in April 2022 to provide a fuller suite of business services to its clients.