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Fulfil Solutions

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Provides fully robotic automation for grocery and other retail e-commerce

Mountain View, United StatesFounded 2017Robotics
Valuation $100–250M Last recorded · 2023
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
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About Fulfil Solutions

Fulfil Solutions is a robotics company targeting the online grocery market with a fully automated fulfillment system. Led by President and CEO Mir Aamir, the firm emerged from stealth mode in February 2023 after securing significant Series B funding. The company's business model involves charging retailers for its hardware, services, and recurring software licensing fees, offering different investment models to accommodate various grocers' capital expenditure capabilities.

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The company's core offering is an end-to-end automated system for micro-fulfillment centers or "dark stores." This platform utilizes proprietary mobile robots, known as ShopBots, and dispense stations to handle the entire pick-and-pack process across all grocery categories—including ambient, refrigerated, and frozen goods. This contrasts with many existing systems that still require manual labor for delicate or perishable items. The technology is underpinned by artificial intelligence, machine learning, and advanced optical and sensor technologies, which enable precise inventory management down to the individual item level. A comprehensive database tracks each product's location, origin, and expiration date, which facilitates high order accuracy and helps to reduce food waste.

Fulfil Solutions' system is designed to solve the economic challenges of online grocery, a sector where manual fulfillment often leads to financial losses for retailers. By automating the entire process within a compact footprint, the company enables grocers to operate profitable same-day delivery and pickup services. A key milestone was the launch of its first automated micro-fulfillment warehouse in Mountain View, California, in partnership with The Save Mart Companies to power their "Lucky Now" delivery service. This facility demonstrates the system's capacity to process orders within minutes of receipt, with robots bringing packed bags directly to a dispatch area for drivers.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
Mountain View, United States
Employees
100
Open positions
None listed
Dealroom signal
45.6/100
Industry
Robotics
Sector
Robotics, Groceries, Core AI, Industrial Robotics, Industrial Technology, Hard Tech, AI Applications, DT and LS, science-based, Industrial Automation
Technology
Artificial Intelligence, Hardware
Business model
Manufacturing
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Feb 2023 $60M $240M Khosla Ventures · DCVC · Eclipse Ventures ↗
FundingOther financing Jul 2022 $0 — DCVC ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Fulfil Solutions website traffic

Latest recorded traffic for Fulfil Solutions is 100 monthly website visits, down 63% over the last three months. Fulfil Solutions's team grew 2% over the past year.

Latest monthly visits100 3-month web change-63% 1-year team growth+2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
Berkshire GreyBerkshire Grey combines AI and Robotics to automate omni-channel fulfillment for retailers, eCommerce, and logistics enterprises Bedford, United States Acquired 377 $442M $310M
ExotecMobile robots to help in warehouse management Croix, France Operational
OversonicMaking cognitive robotics a common good that serves people, and creating a society where humans and robots can evolve side by side Besana in Brianza, Italy Operational
Pickle RobotsA low cost, collaborative package handling robot that automates several key tasks along the e-commerce supply chain Cambridge, United States Operational
WandelbotsWe are empowering everyone to work with robots with easy-to-use and unified robotics software solutions. #RobotsForThePeople Dresden, Germany Operational
Mobile Industrial RobotsProducing and developing collaborative, autonomous mobile robots Odense, Denmark Acquired
OnRobotProvides plug and produce end-of-arm tools and software solutions for collaborative applications Odense, Denmark Operational
VerityVerity is the global leader in autonomous indoor drone systems. Our fully integrated inventory management system is making the zero-error warehouse a reality for big-box retailers, 3PLs, and industrial manufacturers around the globe Zurich, Switzerland Operational
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States92.9%
🇧🇷 Brazil4.8%
🇨🇦 Canada2.4%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Fulfil Solutions on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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