Fubei Pet

About Fubei Pet

Shanghai Fubei Pet Supplies Co., Ltd., operating as Fubei Pet, was established in 2005 and is headquartered in Songjiang, Shanghai. The company was founded by Wang Yingchun, who serves as the chairman and general manager. He is the controlling shareholder, holding a significant stake in the company.

Fubei Pet positions itself as a high-tech enterprise within the pet food industry, focusing on the research, development, production, and sales of high-quality pet food. The company's business model combines ODM/OEM services for third-party brands with the sale of its own independent brands, such as "AIBEI" and "BILE". A substantial portion of its income is derived from contract manufacturing for other brands, having supported over 300 brands globally. While its revenue is primarily from the domestic Chinese market, Fubei Pet also exports its products to a wide range of international markets, including America, Europe, Asia, and the Middle East.

The company's product lines are extensive, covering dry food, wet food, baked treats, freeze-dried products, fresh food, and dairy items for pets. This diverse offering is produced across multiple facilities, including seven production bases and an "Industry 4.0" intelligent factory that became operational in 2021. Fubei Pet has made significant investments in its production capabilities, with numerous advanced production lines. To support its focus on product quality and development, the company established a food research center in 2006 and a comprehensive pet research base in Xuancheng in 2023, which includes an institute, a technology department, and an expert workstation. This research facility collaborates with scientific institutes and universities to advance pet nutrition.