Frozen One

About Frozen One

Frozen One is a producer of high-protein, low-calorie ice cream targeting health-conscious consumers and fitness enthusiasts. The company was co-founded by Alan Chen and his business partner, Conner, in Austin, Texas. The idea for the business emerged in January 2025 from their shared frustration with the difficulty of meeting daily protein intake goals without consuming sugary shakes or chalky bars. Neither founder had a background in food science; Chen was a pre-medical student before deciding to pursue entrepreneurship.

Identifying a gap in the market for a high-protein ice cream, the pair began developing their own recipes using a Ninja Creami machine. Their product distinguishes itself by offering 40 grams of protein per pint, which is significantly higher than many mainstream "better-for-you" ice cream alternatives. Each pint contains between 390 and 430 calories, with 75% less fat and 62% less sugar than traditional ice cream. The ice cream is made from all-natural ingredients, with a base of skim milk, whey protein, and egg yolk. The product line includes flavors such as Chocolate, PB Chip, and Apple Pie.

The company's business model involves manufacturing, storage, and self-distribution to grocery stores. Chen has noted the logistical challenges of transporting a frozen product, particularly in the Texas climate, as a key operational hurdle they have worked to overcome. Frozen One aims to provide a guilt-free dessert option that helps consumers reach their fitness and protein consumption goals.