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FrogFire

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Government-focused Web Technologies agency targeted Web Strategy and Development Services and contract employment for IT resources

Greenville, United StatesFounded 1997Legal
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
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About FrogFire

FrogFire Digital is a new media design firm established by the father-and-son team of Joe Reger Sr. and Joe Reger Jr. The company's genesis can be traced back to 1982, when Joe Sr.'s purchase of a computer for his MBA studies sparked a shared fascination with its capabilities, leading to extensive experimentation with programs and games alongside his son. This shared passion eventually evolved from a pastime into a business venture.

The firm specializes in website development and Internet marketing, leveraging its design creativity and technical skills to serve a portfolio of high-profile corporate clients. FrogFire Digital's work has been featured on the websites of major corporations such as Motorola, Turner Broadcasting, and Equifax. The company's primary business involves partnering with large, branded clients to enhance their online marketing and communication strategies. This is achieved by integrating creative design with technological advancements to maximize the potential of the internet as a marketing tool.

The business operates by attracting a wide range of clients and technical consultants who contribute to the firm's service capabilities. While Joe Jr. is still a part-owner, he has become more involved with a separate online business services company, leaving Joe Sr. to manage the day-to-day operations and continued growth of FrogFire. The company focuses on progressing its technical skills and vision to meet the demands of its corporate clientele.

Source: Dealroom company data

At a glance

Founded
1997
Headquarters
Greenville, United States
Sector
Legal

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later10 investors entered at this stage

  • Pamlico Capital
  • CIBC Capital Partners
  • Boston Millennia Partners
  • CIT Group
  • Moore Capital
  • Southeast Interactive Technology Funds
  • Nortel Networks
  • Bank of America
  • Toronto Dominion Bank Group
  • Richland Ventures
Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Greenville HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about FrogFire on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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