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Frog

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A social media platform where users can continue each other’s real-life moments with their own take,

London, United KingdomFounded 2020Consumer Services
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Frog and the history behind them.

About Frog

Frog, operating under thefr.app, is a social media platform developed by a collective of established content creators. The company's core mission is to provide a space for self-expression that is both enjoyable and free from the pressures often associated with digital platforms. A key differentiator in its business model is the integration of a reward system, allowing all users, not just established influencers, to monetize their shared content. The application facilitates connections among friends through the sharing of daily life moments, primarily via photos. Frog's value proposition lies in assigning tangible value to these everyday interactions and content pieces. Users can earn rewards, described as "treats," through their engagement on the platform. The company positions itself as more than just a social network, emphasizing the potential for every user to benefit from their digital contributions. Frog operates in the competitive social media market, aiming to attract users seeking a more relaxed and rewarding online experience. Its revenue model appears to be centered on partnerships and user engagement, where shared content generates value that can be converted into rewards. The platform encourages the sharing of authentic, everyday moments, such as quick photos or snippets of daily life, fostering a sense of community and connection among its user base.

Source: Dealroom company data

At a glance

Founded
2020
Headquarters
London, United Kingdom
Sector
Consumer Services

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇬🇧 United Kingdom · London HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Frog on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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