COMPANY PROFILE

Freshpaint

Provides a HIPAA-compliant platform that enables healthcare marketers to safely collect, govern, and activate customer data for advertising and analytics

San Francisco, United StatesFounded 2019Marketing

Valuation $100–500M Latest valuation · 2024

Revenue $1–10M Latest reported FY

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Freshpaint

Freshpaint.io is a tech startup operating in the healthcare and digital analytics market. The company provides a unique solution to healthcare providers and related businesses that need to comply with the Health Insurance Portability and Accountability Act (HIPAA). HIPAA is a US law designed to provide privacy standards to protect patients' medical records and other health information. Freshpaint.io's primary service is to replace non-compliant tracking technologies with its own, ensuring that Protected Health Information (PHI) is not shared with advertising and analytics tools.

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PHI refers to any of the eighteen identifiers under HIPAA that, when combined with health information, could potentially identify an individual. These identifiers include names, geographical data, dates, phone numbers, email addresses, social security numbers, medical record numbers, health plan beneficiary numbers, account numbers, certificate/license numbers, vehicle identifiers and serial numbers, device identifiers and serial numbers, URLs, IP addresses, biometric identifiers, full-face photos, and any other unique identifying numbers or codes.

Freshpaint.io's solution allows businesses to continue using their existing tools, such as Google Analytics, without the risk of violating HIPAA regulations. The company's business model is likely based on a subscription or usage-based fee, providing a steady stream of revenue while helping clients maintain compliance with privacy laws.

In summary, Freshpaint.io operates in a niche market, providing a much-needed solution for healthcare providers and related businesses that need to balance the need for digital analytics with strict privacy regulations.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2019
Headquarters: San Francisco, United States
Employees: 160
Open positions: 4
Dealroom signal: 90.6/100
Industry: Health, Marketing
Sub-industry: Marketing Analytics
Sector: Marketing, Health Care Information Technology, Healthcare IT Management, Privacy Protection, Marketing and Advertising, Medical Data, Cybersecurity, Health It, YC S19
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Freshpaint.

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES B✓Equity / VC	Jul 2024	$30M	$120M	Intel Capital · Y Combinator · Threshold Ventures · SignalFire	↗
DEBT✓Debt	Nov 2022	$5M	—	Undisclosed	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Freshpaint website traffic

Latest recorded traffic for Freshpaint is 26K monthly website visits, up 13% over the last three months. Freshpaint's team grew 26% over the past year.

Latest monthly visits26K 3-month web change+13% 1-year team growth+26%

Monthly website visitsJun 2020–Jul 2026

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Open positions

Openings linked to this company in Dealroom

IT Operations Specialist3650, 18th Street, Castro District, San Francisco, California, 94110, United States · Other · Aug 1, 2026 Strategic Market Development Manager3650, 18th Street, Castro District, San Francisco, California, 94110, United States · Marketing & Communication · Jan 17, 2026 VP of Finance3650, 18th Street, Castro District, San Francisco, California, 94110, United States · Finance · Jan 16, 2026

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