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Fresho

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Fresho is a market-leading order management platform built to help fresh food wholesalers operate more efficiently and service their customers better

Melbourne, AustraliaFounded 2016Food
Valuation $0–100M Latest valuation · 2026
Revenue $1–10M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Fresho and the history behind them.

About Fresho

Fresho is a market-leading order management platform built to help fresh food wholesalers operate more efficiently and service their customers better.

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Our founders have over 20 years’ experience in the industry, so have seen at first hand the challenges of running a fresh food wholesale business.

That’s why we’ve built solutions for automating and managing orders, picking, inventory, delivery, invoicing and payments.

The full platform can be used as a customer's core operational tool, or one or two solutions can be integrated with existing systems, depending on business needs.

Source: Dealroom company data

At a glance

Founded
2016
Headquarters
Melbourne, Australia
Sector
Food

Latest news

Press, funding announcements and product moves mentioning Fresho.

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Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A7 investors entered at this stage

  • Geoff Tarrant
  • David Tarascio
  • Primorus Investments
  • Salta Capital
  • Andrew Sypkes
  • SecondQuarter Ventures
  • zed capital
Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇦🇺 Australia58.7%
🇬🇧 United Kingdom30.7%
🇺🇸 United States8%
🇳🇿 New Zealand2.7%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Fresho on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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