FreshLime

About FreshLime

FreshLime operates as a customer interaction and marketing automation platform tailored for local businesses. Founded in 2014 by Jay Bean, a tech entrepreneur with extensive experience in digital marketing and a history of founding companies like OrangeSoda and ah-ha.com, the company is headquartered in Lehi, Utah. Bean's entrepreneurial focus has consistently been on developing technology to support small businesses in their sales and marketing efforts.

The company's core offering is a suite of business automation tools that enable small business owners to connect with their customers and consolidate data from marketing, point-of-sale systems, and other customer data sources. This allows merchants to create and execute targeted marketing campaigns aimed at increasing customer spending and visit frequency. FreshLime's platform is designed to help businesses manage their online reputation, communicate with customers through channels like SMS, generate and display customer reviews, and ultimately enhance customer engagement and loyalty. The business model appears to be SaaS-based, providing these tools to help local service providers simplify their marketing tasks and improve their market visibility. The platform helps clients deliver direct-to-consumer content, including targeted social media posts, email copy, and blogs, to boost lead generation and retention.

In August 2021, FreshLime was acquired by Traject, a move intended to integrate FreshLime's customer interaction capabilities into Traject's broader suite of marketing technology solutions for agencies and small to medium-sized businesses. Despite the acquisition, the Lehi office remains a key hub for the FreshLime product team. The company reported an estimated annual revenue of $2.5 million.