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Frendy

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Building a digitized Convenience Store Network for India’s small towns + rural

Ahmedabad, IndiaFounded 2019Marketing
Valuation $10–25M Last recorded · 2023
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $0–10M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Frendy and the history behind them.

About Frendy

Frendy is building a chain of modern neighbourhood mini marts that "make daily shopping better” for consumers in small towns of India. Frendy Marts are also digitally connected to a cluster of micro kiranas (mom & pop stores) and their end customers allowing Frendy to build a last mile digital commerce bridge to serve a wider range of rural consumers. In less than 3 years Frendy has built 25 Marts & a network of 2000+ Micro stores to serve over 50,000 families in 40 towns of Gujarat & a portfolio of 300+ Private Label SKUs. Frendy is headquartered in Ahmedabad with a 100 member team.

Source: Dealroom company data

At a glance

Founded
2019
Headquarters
Ahmedabad, India
Sector
Marketing
Power Law
Colt$25–100M revenue

Investors

14 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

  • Pavitar Singh
  • Abhishek Khurana
  • Desai Ventures

Series A10 investors entered at this stage

  • LetsVenture
  • MARV Capital
  • Centera Fund
  • Rohan Jain
  • Metara Ventures
  • Auxano Entrepreneur Fund
  • Auxanó Capital Partners
  • Apurva Solapur Family Office
  • AT Capital
  • RishabhJain

Series B and later1 investor entered at this stage

  • UC Inclusive Credit
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇮🇳 India97.2%
1 country shown
Web traffic by country
190 monthly visits
across markets
🇮🇳 India105.3%
Top 1 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Frendy on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Frendy on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.