FreePower

About FreePower

FreePower, formerly known as Aira, develops and licenses its wireless charging technology, "FreePower". This technology enables position-free wireless charging for multiple devices simultaneously on a single surface. The company's primary business model is licensing its hardware and software solution to manufacturers in various sectors.

Initially gaining public attention on Shark Tank, the company has since shifted its focus to strategic partnerships. A key collaboration is with automotive supplier Motherson, aiming to integrate automotive-grade FreePower modules into vehicle interiors. This partnership signifies a major push into the automotive market, targeting car manufacturers as primary clients.

Beyond automotive, FreePower is expanding into consumer electronics and furniture. They have partnered with Tesla for a second-generation version of their technology and are working with fabricators, architects, and designers to embed their charging solution into surfaces like stone. This indicates a B2B2C strategy, where they provide the core technology that other companies integrate into their end-products for consumers.