Freemarket

About Freemarket

Freemarket, operating under Freemarketfx Limited, is a London-based financial technology company established in 2010. The firm was founded by Alex Hunn, who drew upon over 20 years of experience in capital markets, including leadership roles at Credit Suisse First Boston and Deutsche Bank. His background in developing foreign exchange solutions for institutional clients informed the company's mission to address the inefficiencies and high costs businesses faced with traditional currency exchange. Freemarket was created to provide a more transparent and efficient alternative, initially targeting UK SMEs with improved access to cross-border payment capabilities.

The company's core business revolves around providing businesses with a single platform for cross-border payments and currency exchange. Freemarket serves a diverse client base, including SMEs, regulated entities, and larger corporations, with a particular focus on high-growth and high-stakes industries like gaming, money services, and digital asset providers. The business model is centered on giving clients access to a global banking network and proprietary technology through a single integration point, available via web portal or API. This approach streamlines complex processes, allowing clients to manage multi-currency accounts, execute foreign exchange, and access short-term liquidity, ultimately enabling them to move money in over 30 currencies.

Freemarket's platform is designed to consolidate banking and payment solutions, offering access to wholesale exchange rates previously available only to large institutions. By managing multiple banking relationships and compliance requirements on behalf of its clients, the firm reduces operational complexity and costs. A key feature is its ability to create a liquid internal market by matching buyers and sellers of currency, with partnerships in place with major banks to provide additional liquidity when needed. The company has received recognition for its rapid expansion, being named in both the FT1000 and the Fast Growth 50 indexes, highlighting its significant sales growth and contribution to London's economy.