Freeda Media

About Freeda Media

Freeda Media is a digital media company that creates content primarily for Millennial and Gen Z women. Founded in Milan, Italy, in 2016 by Andrea Scotti Calderini and Gianluigi Casole, the company was established to provide authentic and relevant representation for women in media. It launched its first publications in February 2017, focusing on social media platforms like Instagram and Facebook. The company's business model is centered around creating branded content and offering integrated communication services for brands aiming to connect with the female demographic. Freeda Media collaborates with international companies across sectors such as fashion, beauty, and fast-moving consumer goods, with notable clients including Netflix, Nike, and Gucci. In addition to branded content, which was its primary revenue stream, Freeda has developed Freeda Platform, a tool that uses machine learning to analyze content performance and provide consumer insights to brands. This platform has become a significant part of the business, reportedly accounting for a large portion of company revenue. Freeda's content strategy revolves around producing original videos, images, and articles that highlight women's achievements, celebrate personal style, and foster a sense of community. The content is distributed across social platforms including Facebook, Instagram, YouTube, and LinkedIn. The company has expanded its operations from its Milan headquarters to include offices in Spain and the UK. It has secured significant funding through multiple rounds, including a $4.3 million seed round in 2016, a $10 million Series A in 2018, and a $16 million Series B in 2019, to fuel its international expansion. In July 2024, Freeda was acquired by Malar Group, an investment firm led by Sayan Navaratnam. The acquisition includes plans to relaunch the brand across its social channels, renewing investment in its core mission of sharing authentic women's stories.