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Frankly Insure

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Frankly Insure is committed to uncomplicate insurance, making it transparent and empowering

Copenhagen, DenmarkFounded 2021Fintech
Valuation <$5M Last recorded · 2022
Headcount <100 Current team size
Total funding $0–10M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Frankly Insure and the history behind them.

About Frankly Insure

Frankly Insure is a Danish startup specializing in pet insurance, aiming to revolutionize the industry with its simple, transparent, and fair approach. Established in the summer of 2021, the company is driven by the desire to create insurance policies that are straightforward and customer-centric. Frankly Insure operates in the pet insurance market, serving pet owners who seek comprehensive and flexible coverage for their pets.

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The company's business model is built on a flat fee structure. Frankly Insure charges a flat fee of 25% on their insurance policies. This means that 25% of the premium paid by the customer goes to the company, while the remaining 75% is used to cover claims and other expenses. A unique feature of Frankly Insure's model is their money-back guarantee: if a customer does not make any claims during the year, they receive a refund at the end of the year. This approach not only incentivizes customers to maintain their pet's health but also builds trust and loyalty.

Frankly Insure differentiates itself by offering comprehensive coverage without the usual pitfalls of bad cover, useless warranties, and lack of support. Customers have the flexibility to adapt their insurance plans according to their needs and can terminate their policies at any time without penalties. This level of flexibility and customer focus is rare in the insurance industry.

The company makes money through the 25% flat fee on each policy sold. This transparent fee structure ensures that customers know exactly what they are paying for, fostering a sense of fairness and trust. By prioritizing customer satisfaction over maximizing profits, Frankly Insure aims to help as many pet owners as possible.

In summary, Frankly Insure is a customer-focused pet insurance provider that offers simple, transparent, and fair policies with a unique money-back guarantee. The company operates on a flat fee model and provides flexible, comprehensive coverage to pet owners.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2021
Headquarters
Copenhagen, Denmark
Employees
19
Open positions
None listed
Dealroom signal
77.0/100
Industry
Fintech
Sub-industry
Insurance, Crypto and DeFi
Sector
Fintech, Decentralised Applications, Micro Insurance, Embedded Insurance, Insurtech Related, Defi
Technology
Blockchain, Big Data, Mobile app
Business model
Marketplace & ecommerce, SaaS
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEEDEquity / VC Apr 2025 $0 Tenity
SEEDEquity / VC Jun 2022 $220K $880K Antler
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearProfitMargin
2026
2025
2024
2023
2022
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Frankly Insure website traffic

Latest recorded traffic for Frankly Insure is 1.2K monthly website visits, down 7.7% over the last three months. Frankly Insure's team grew 18.8% over the past year.

Latest monthly visits1.2K 3-month web change-7.7% 1-year team growth+18.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Tenity

Series A2 investors entered at this stage

  • Antler
  • The Aventures

Other known investors1 additional known investor

  • Patrick Theander.
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇩🇰 Denmark100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Frankly Insure on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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