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Frankly Insure
Frankly Insure is committed to uncomplicate insurance, making it transparent and empowering
About Frankly Insure
Frankly Insure is a Danish startup specializing in pet insurance, aiming to revolutionize the industry with its simple, transparent, and fair approach. Established in the summer of 2021, the company is driven by the desire to create insurance policies that are straightforward and customer-centric. Frankly Insure operates in the pet insurance market, serving pet owners who seek comprehensive and flexible coverage for their pets.
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The company's business model is built on a flat fee structure. Frankly Insure charges a flat fee of 25% on their insurance policies. This means that 25% of the premium paid by the customer goes to the company, while the remaining 75% is used to cover claims and other expenses. A unique feature of Frankly Insure's model is their money-back guarantee: if a customer does not make any claims during the year, they receive a refund at the end of the year. This approach not only incentivizes customers to maintain their pet's health but also builds trust and loyalty.
Frankly Insure differentiates itself by offering comprehensive coverage without the usual pitfalls of bad cover, useless warranties, and lack of support. Customers have the flexibility to adapt their insurance plans according to their needs and can terminate their policies at any time without penalties. This level of flexibility and customer focus is rare in the insurance industry.
The company makes money through the 25% flat fee on each policy sold. This transparent fee structure ensures that customers know exactly what they are paying for, fostering a sense of fairness and trust. By prioritizing customer satisfaction over maximizing profits, Frankly Insure aims to help as many pet owners as possible.
In summary, Frankly Insure is a customer-focused pet insurance provider that offers simple, transparent, and fair policies with a unique money-back guarantee. The company operates on a flat fee model and provides flexible, comprehensive coverage to pet owners.
At a glance
- Status
- Operational
- Founded
- 2021
- Headquarters
- Copenhagen, Denmark
- Employees
- 19
- Open positions
- None listed
- Dealroom signal
- 77.0/100
- Industry
- Fintech
- Sub-industry
- Insurance, Crypto and DeFi
- Sector
- Fintech, Decentralised Applications, Micro Insurance, Embedded Insurance, Insurtech Related, Defi
- Technology
- Blockchain, Big Data, Mobile app
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Apr 2025 | $0 | — | Tenity | ↗ |
| SEED✓Equity / VC | Jun 2022 | $220K | $880K | Antler | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Frankly Insure is 1.2K monthly website visits, down 7.7% over the last three months. Frankly Insure's team grew 18.8% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Tenity
Series A2 investors entered at this stage
Antler
The Aventures
Other known investors1 additional known investor
Patrick Theander.
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Frankly Insure on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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