F
Framework
Consumer electronics company building modular, repairable laptops and devices designed to reduce e-waste and last a lifetime.
About Framework
Framework is a startup operating in the consumer electronics industry, specifically in the laptop market. The company's unique selling proposition is its focus on sustainability and repairability, offering modular laptops that can be upgraded and customized by the user. This approach is a direct response to the trend of disposable electronics, aiming to extend the lifespan of laptops and reduce electronic waste.
Framework's primary product offerings are the Framework Laptop 13 and the Framework Laptop 16. These laptops are equipped with the latest Intel and AMD processors, and their components can be upgraded as technology advances or as the user's needs change. This means that instead of buying a new laptop every few years, customers can simply upgrade the parts they need, potentially saving money and reducing waste.
The company's business model is based on selling these laptops and their upgradeable components. They also reduce prices on remaining inventory of previous generations with each new launch, encouraging customers to join the Framework ecosystem.
Framework's target market is consumers who value sustainability and customization. The company has received positive reviews from tech influencers and press outlets, indicating a strong market interest in their products.
In summary, Framework is a consumer electronics startup offering modular, upgradeable laptops designed to last, serving a market that values sustainability and customization.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- San Francisco, United States
- Employees
- 168
- Open positions
- 3
- Dealroom signal
- 90.0/100
- Industry
- Consumer Electronics
- Sector
- eCommerce & Marketplaces, Consumer Electronics, Waste Reduction, Sustainable Development Goals, Climate Tech, Circular Economy
- Technology
- Hardware
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Apr 2024 | $1M | $90M | Undisclosed | ↗ |
| SERIES A✓Equity / VC | Apr 2024 | $17M | $68M | Pathbreaker Ventures · Buckley Ventures · Anzu Partners · Cooler Master | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Framework is 2M monthly website visits, down 33.3% over the last three months. Framework's team grew 20% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
Automattic
Anorak Ventures
Pathbreaker Ventures
Formic Ventures
Linus Sebastian
Series A4 investors entered at this stage
Spark Capital
Buckley Ventures
Anzu Partners
Cooler Master
Other known investors3 additional known investors
Levelup Investments
Ryan Gembala
Vivek Sodera
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Framework on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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