Fotor

About Fotor

Fotor, operated by Chengdu Everimaging Science and Technology Co., Ltd., is an online photo editing and graphic design platform launched in 2012. It was founded by Tony Duan, who holds a PhD from the University of Nottingham with a research background in computer vision and digital image processing. His goal was to create an accessible online tool for photo editing, regardless of a user's skill level.

The company operates on a freemium business model, providing a range of services to both individuals and businesses. The platform is available as a web app, on desktop computers, and through mobile apps for both iOS and Android. Revenue is generated through subscriptions to its Pro and Pro+ plans, which unlock advanced features, remove watermarks, provide access to more templates and stock photos, and offer cloud storage. Fotor serves a broad market, from amateur photographers and content creators to small business owners and marketers who need to produce visual content for social media, promotional materials, and other campaigns.

Fotor's suite of tools is designed around a user-friendly, drag-and-drop interface. Its core offerings include a comprehensive photo editor with features for basic adjustments, filters, effects, and portrait retouching. The platform also provides a graphic design tool with templates for various formats like social media posts, posters, and cards, as well as a collage maker. A significant evolution for the company has been its integration of artificial intelligence. Fotor now offers a variety of AI-powered tools, including an AI photo enhancer, background remover, object remover, and an AI image generator that creates visuals from text prompts. In recent years, the company has expanded its AI capabilities to include video generation and editing tools, and in early 2025, it launched an API program for developers to integrate Fotor's features into their own platforms.