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ForwardLine

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Non-bank lender providing small business owners, nationwide, with alternatives to traditional business loans

Santa Monica, United StatesFounded 2003Fintech
Valuation $500M–1B Last recorded · 2019
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for ForwardLine and the history behind them.

About ForwardLine

ForwardLine Financial is a lending company that specializes in providing financial support to small businesses across America. The company has been in operation for over 15 years and has funded over 20,000 small businesses, delivering over half a billion dollars in funding.

The company's business model is centered around a customer-focused approach. They have simplified the loan application process, making it easier for small businesses to access funding. Applicants simply answer a few questions about their business and themselves, and ForwardLine quickly makes a funding decision.

ForwardLine operates in the financial services market, specifically in the small business lending sector. Their primary clients are small businesses in need of financial support to grow and thrive. The company makes money by charging interest on the loans it provides.

The company also offers a renewal program for existing customers, potentially offering lower rates and larger loan amounts, assuming the customer's credit profile has not negatively changed since their last financing with ForwardLine. However, any deterioration in a customer's credit profile or changes in ForwardLine's credit or underwriting policies may affect eligibility for renewal benefits.

It's important to note that ForwardLine's services are not available in all states, and in some states, they may offer a purchase of future receivables instead of loans. They currently do not offer any product in Nevada, North Dakota, Rhode Island, South Dakota, and Vermont.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2003
Headquarters
Santa Monica, United States
Employees
105
Open positions
None listed
Dealroom signal
72.2/100
Industry
Fintech
Sub-industry
Mortgages & Lending
Sector
Fintech, SME, Business Lending
Client focus
b2b

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCOther financing Aug 2019 $100M $400M Undisclosed —
Showing the latest 1 of 1 recorded eventsBook a demo for the full funding history →

Growth signals

ForwardLine website traffic

Latest recorded traffic for ForwardLine is 410 monthly website visits, down 45.3% over the last three months. ForwardLine's team declined 3.7% over the past year.

Latest monthly visits410 3-month web change-45.3% 1-year team growth-3.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States94.1%
🇮🇳 India4.4%
🇨🇴 Colombia1.5%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about ForwardLine on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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