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Fornova

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Fornova provides real-time intelligence to travel and retail businesses

London, United KingdomFounded 2008Marketing
Valuation $25–50M Last recorded · 2019
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Fornova and the history behind them.

About Fornova

Fornova specializes in providing data-driven business intelligence solutions tailored for the hotel industry. The company operates in the hospitality sector, focusing on helping hotels turn data into actionable intelligence and profit. Fornova serves a wide range of clients, including individual hotels, hotel chains, and clusters, offering tools that monitor and benchmark distribution health, rate integrity, availability, and visibility across various online travel agencies (OTAs), metasearch engines, and direct channels. Fornova's business model revolves around offering a comprehensive platform that integrates competitive intelligence, distribution intelligence, and e-commerce optimization. The platform provides advanced analytics of both internal and external data sources, enabling hotels to make informed decisions on inventory and budget management. This, in turn, boosts digital marketing return on investment (ROI) and supports property-level rate decisions. The company generates revenue through subscription-based services and customized solutions, ensuring continuous support and updates for its clients. By leveraging its enterprise-ready platform, Fornova simplifies key performance indicators (KPIs), benchmarks, and collaboration, making it easier for hotels to optimize their performance.

Source: Dealroom company data

At a glance

Founded
2008
Headquarters
London, United Kingdom
Sector
Marketing

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

  • JAL Ventures
  • DTCP
  • B-FLEXION

Series B and later2 investors entered at this stage

  • noa
  • Forestay Capital
Team profiled 18 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
18 countries with
team presence
🇺🇦 Ukraine53.5%
🇮🇱 Israel19.7%
🇳🇱 Netherlands3.9%
🇮🇳 India3.9%
🇷🇸 Serbia3.1%
Top 5 of 18 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Fornova on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Fornova on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.