F
Formitable
Here to help restaurant achieve online success
About Formitable
Formitable is an Amsterdam-based company founded in 2017 by Raymond Wilders, Cyril Mestrom, and Milan van de Goor. The company specializes in providing an advanced e-commerce platform designed specifically for the restaurant industry. Formitable's platform combines booking systems, table management tools, and customer relationship management (CRM) functionalities, offering over 20 integrations to help restaurants enhance their guest experiences and optimize their operations. The platform serves a diverse range of clients, from local eateries to Michelin-starred establishments, facilitating over two million guest bookings each month for more than 2000 restaurants. Formitable operates on a subscription-based business model, generating revenue through monthly fees paid by restaurants for access to its software and services. The company's mission is to help restaurants achieve online success by creating unique booking experiences and ensuring full occupancy every night. Formitable's team consists of 35 high-energy, fun-loving, and hardworking individuals who are committed to building a great product without binding clients to long-term contracts.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2017
- Headquarters
- Amsterdam, Netherlands
- Employees
- 3
- Open positions
- None listed
- Dealroom signal
- 56.3/100
- Industry
- Food, Marketing
- Sub-industry
- In-store Retail & Restaurant Tech
- Sector
- eCommerce & Marketplaces, Booking, Restaurant Tech, Restaurant Reservation
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| MERGER✓Other financing | Jan 2024 | $0 | — | ZenChef | — |
| ACQUISITION✓Exit | Mar 2023 | $0 | — | ZenChef | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Formitable is 330K monthly website visits, down 5.7% over the last three months. Formitable's team declined 25% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
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London, United Kingdom | Acquired | 25 | $59M | $119M |
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 Hungry UpOnline marketplace for business and events catering |
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 TablebookerEnables to easily and quickly book table, also manage reservations, communicate with the restaurant, save favorite restaurants, cancel reservation |
Zaventem, Belgium | Acquired | |||
 Livro de ReservasRestaurant reservation services |
São Paulo, Brazil | Operational | |||
 BusinesstableLeader in booking restaurants, caterers, study days and seminars |
Paris, France | Operational |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Spacetime
Adriaan Mol
Other known investors2 additional known investors
ZenChef
Tycho van Paassen
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Formitable on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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