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Forma AI

Marketing · Toronto, Canada · Founded 2016

Creating AI-powered software that boosts sales and automates incentive compensation MoreLess

Forma.ai is a startup that operates in the field of sales compensation. The company provides a platform that uses real-time modeling to help businesses optimize their sales compensation strategies. This means that businesses can use Forma.ai's platform to test different sales compensation ideas against their past data to see how much these ideas would cost and what they could potentially achieve. If a business likes the results of a test, they can easily implement the new sales compensation strategy.

Forma.ai's clients are businesses that want to turn their sales compensation into a strategic advantage. These businesses can range from small startups to large corporations. The company operates in the global market, with clients like Autodesk already using their platform.

Forma.ai's business model is based on providing a service to businesses. They make money by charging these businesses for the use of their platform. The exact pricing details are not publicly available, but it's likely that they charge a subscription fee for access to their platform.

In summary, Forma.ai is a startup that provides a platform for businesses to optimize their sales compensation strategies. They operate in the global market and make money by charging businesses for the use of their platform.

Keywords: Forma.ai, startup, sales compensation, real-time modeling, strategic advantage, businesses, global market, service, platform, subscription fee.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Forma AI and the history behind them.

Talent graph

Forma AI's talent

Book a demo to see the people
Employees mapped 186 incl. 3 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 33 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

10 investors on Forma AI's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 7 investors entered at this stage
Series B+ 3 investors entered at this stage

Global footprint

Where Forma AI has talent and traffic

Workforce by country
4 countries with
team presence
🇨🇦 Canada48.3%
🇮🇳 India30.5%
🇺🇸 United States10.6%
🇹🇳 Tunisia0.7%
4 countries shown
Web traffic by country
81K monthly visits
across markets
🇺🇸 United States28.4%
🇮🇳 India16.4%
🇨🇦 Canada9%
🇪🇸 Spain6%
🏳️ Korea4.4%
Top 5 markets shown

Market sentiment

What the market is saying about Forma AI

An AI-synthesized read of the highest-engagement posts about Forma AI on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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