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Forma

Jobs Recruitment · San Francisco, United States · Founded 2017

Providing flexible options for benefits packages that can be personalized to fit the needs of any size team MoreLess

Forma is a startup that focuses on revolutionizing employee benefits through a modern, flexible benefits platform. The company primarily serves HR teams and employers who are looking to enhance their benefits offerings, especially in remote and hybrid work environments. Forma operates in the employee benefits market, which is a crucial aspect of human resources management.

The business model of Forma is centered around providing a platform that allows employers to offer a variety of benefits that can be tailored to meet the specific needs of their employees. This flexibility ensures that employees can choose benefits that best suit their lifestyles, leading to higher utilization and satisfaction. Forma makes money by charging companies for access to its platform, which helps them manage and streamline their benefits programs more efficiently.

Forma's platform addresses common challenges faced by HR teams, such as the underutilization of benefits due to employees being unaware of them or finding them difficult to access. By simplifying the process and making benefits more accessible, Forma helps companies create a healthier and more engaged workforce. The platform also offers tools for continuous monitoring of risk and compliance, ensuring that companies remain compliant with relevant regulations.

In summary, Forma is transforming the way employee benefits are managed and utilized, providing a win-win solution for both employers and employees. The company's emphasis on flexibility, accessibility, and compliance makes it a valuable partner for any organization looking to improve its benefits offerings.

Keywords: employee benefits, HR platform, flexible benefits, remote work, hybrid work, compliance monitoring, employee engagement, benefits utilization, HR management, workforce health.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Forma and the history behind them.

Talent graph

Forma's talent

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Team profiled 21 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

12 investors on Forma's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 6 investors entered at this stage
Ribbit Capital
Upside Partnership
AngelPad
Emergence
Designer Fund
Stripe
Series B+ 6 investors entered at this stage

Global footprint

Where Forma has talent and traffic

Workforce by country
4 countries with
team presence
🇺🇸 United States66.4%
🇹🇼 Taiwan23.8%
🇭🇳 Honduras8.2%
🇸🇬 Singapore0.8%
4 countries shown
Web traffic by country
240K monthly visits
across markets
🇺🇸 United States57.5%
🇬🇧 United Kingdom5%
🇹🇼 Taiwan4%
🇨🇦 Canada2.7%
🇮🇳 India2.4%
Top 5 markets shown

Market sentiment

What the market is saying about Forma

An AI-synthesized read of the highest-engagement posts about Forma on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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