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Forma

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Providing flexible options for benefits packages that can be personalized to fit the needs of any size team

San Francisco, United StatesFounded 2017Jobs Recruitment
Valuation $100–250M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Forma and the history behind them.

About Forma

Forma is a startup that focuses on revolutionizing employee benefits through a modern, flexible benefits platform. The company primarily serves HR teams and employers who are looking to enhance their benefits offerings, especially in remote and hybrid work environments. Forma operates in the employee benefits market, which is a crucial aspect of human resources management.

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The business model of Forma is centered around providing a platform that allows employers to offer a variety of benefits that can be tailored to meet the specific needs of their employees. This flexibility ensures that employees can choose benefits that best suit their lifestyles, leading to higher utilization and satisfaction. Forma makes money by charging companies for access to its platform, which helps them manage and streamline their benefits programs more efficiently.

Forma's platform addresses common challenges faced by HR teams, such as the underutilization of benefits due to employees being unaware of them or finding them difficult to access. By simplifying the process and making benefits more accessible, Forma helps companies create a healthier and more engaged workforce. The platform also offers tools for continuous monitoring of risk and compliance, ensuring that companies remain compliant with relevant regulations.

In summary, Forma is transforming the way employee benefits are managed and utilized, providing a win-win solution for both employers and employees. The company's emphasis on flexibility, accessibility, and compliance makes it a valuable partner for any organization looking to improve its benefits offerings.

Source: Dealroom company data

At a glance

Founded
2017
Headquarters
San Francisco, United States
Sector
Jobs Recruitment
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Forma.

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Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A6 investors entered at this stage

Series B and later6 investors entered at this stage

Team profiled 21 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States66.4%
🇹🇼 Taiwan23.8%
🇭🇳 Honduras8.2%
🇸🇬 Singapore0.8%
4 countries shown
Web traffic by country
240K monthly visits
across markets
🇺🇸 United States57.5%
🇬🇧 United Kingdom5%
🇹🇼 Taiwan4%
🇨🇦 Canada2.7%
🇮🇳 India2.4%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Forma on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Forma on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.