Forest Cabin

About Forest Cabin

Shanghai Linqingxuan Biotechnology Co., Ltd., operating as Forest Cabin, is a Chinese high-end skincare brand established in 2003 by founder Sun Laichun. The company has become a pioneer in the 'oil-based skincare' market segment, focusing on the research and application of red camellia for its repairing and anti-aging properties.

The brand's flagship product is the Camellia Repairing Essence Oil, which has undergone multiple iterations, with the latest versions incorporating patented biotechnology like molecular recombination and enzyme cleavage to enhance efficacy. This core product line is credited with driving significant sales growth, having sold over 30 million units by the end of 2024. The company's products are developed based on scientific principles, such as promoting cell autophagy, to repair the skin barrier and reduce wrinkles. Linqingxuan's research has resulted in patented ingredients like 'Qingxuan Extract 4.0,' which contains a high concentration of active molecules.

Linqingxuan primarily targets the high-end skincare market in China. Its business model involves both online and offline channels, with a strong presence on e-commerce platforms like Tmall and JD.com, where it has achieved top sales rankings in the facial oil category. While positioning itself as a premium brand, a significant number of its physical stores are located in second-tier and lower cities. The company generates revenue through the direct sale of its skincare products, which include various formulations of its camellia essence oil, creams, and other skincare items. Recently, Shanghai Linqingxuan Biotechnology filed for an IPO on the Hong Kong Stock Exchange.